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WSJ: Apple, Yahoo forging closer relationship on services

updated 09:00 pm EDT, Tue April 9, 2013

May involved expanding Siri partnership, more mobile features

Apple and Yahoo are discussing ways to bring more of Yahoo's best features to Apple's iOS platform, the Wall Street Journal reports. While the two companies are already working together on various projects -- the default Stock and Weather apps on iOS devices are powered by Yahoo, its search engine is an option in Safari, and its sports stats are incorporated into Siri -- the idea may be to continue Apple's move away from Google services wherever possible. This may include expanded service offerings and more cooperation.

One obvious area where Yahoo's services could help Apple is in finance. Yahoo maintains a well-regarded business section of its site with standard financial reporting that could be integrated into Siri in a manner similar to the way sports news has been added -- giving the voice-activated assistant a further edge in business and enterprise marketing. Yahoo is also popular for its kids, news and women-oriented pages, among other services. Currently, Apple continues to have Google as the default search engine in its products, but also has the option to allow other services such as Microsoft's Bing and Yahoo among others to be set as the default.

The move would be a potential "win" for both companies, with Yahoo gaining needed exposure through Apple's strong presence in the mobile market, while Apple gets to avoid using direct competitor Google in areas where its not absolutely necessary. Microsoft, which powers Yahoo's search portal, could also stand to gain from any new arrangement, as any expansion may further leverage the company's "Bing" search engine. Siri, which circumvents the need for Google searches except when it cannot find answers in other ways, has been seen as responsible for a small drop in usage of Google's search engine.

The new discussions are said to be headed by Yahoo CEO Marissa Mayer, who wants the company to be a bigger player in the mobile-data arena. Apple has already said, however, that it will not sacrifice existing Google relationships where the search and advertising giant still provides the best results, making it unlikely that Apple would replace it as a default in some areas for the foreseeable future. Sources for the story said that no formal "deal" is imminent, just discussions of how best to expand current arrangements into new areas.




by MacNN Staff

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Comments

  1. The Vicar

    Junior Member

    Joined: 07-01-09

    Huh?

    Yahoo has best features? My impression has always been that they're the world's first service offering where every single part is the worst thing they offer.

  1. TheGreatButcher

    Mac Enthusiast

    Joined: 06-11-00

    No thanks

    Apple, please reconsider. Yahoo's security (and reputation) is very suspect. Every friend that has had a hijacked E-mail account that spammed its address book (including my own which I don't often use) has been from yahoo.com, and the company doesn't even seem to acknowledge its problem.

  1. chas_m

    MacNN Staff

    Joined: 08-04-01

    Hey Butcher

    That isn't a problem with Yahoo (or limited to Yahoo) -- that is a problem with your friends, and their easy-to-guess passwords. Same thing happens on Google, on AIM, on Hotmail (oh my lord does it happen on Hotmail) and even iCloud -- IF the passwords are not strong.

  1. TheGreatButcher

    Mac Enthusiast

    Joined: 06-11-00

    @chas_m

    chas_m, while that may be true with some of my friends, I disagree as my own password was definitely not an easy to guess (mix of letters, numbers, special characters, no words).

    Ironically, although Yahoo hasn't made any official statement, a Yahoo news article supports Yahoo's flaws:
    http://news.yahoo.com/why-yahoo-mail-accounts-being-hijacked-004126309.html

  1. besson3c

    Clinically Insane

    Joined: 03-03-01

    Originally Posted by TheGreatButcherView Post

    chas_m, while that may be true with some of my friends, I disagree as my own password was definitely not an easy to guess (mix of letters, numbers, special characters, no words).

    Ironically, although Yahoo hasn't made any official statement, a Yahoo news article supports Yahoo's flaws:
    Why Yahoo Mail Accounts Are Being Hijacked




    It doesn't matter how strong a password is.

    Anybody can spoof headers, and anybody can create a Yahoo account or hijack an existing one because of weak passwords to spoof so that the envelope address indicates that it is coming from a Yahoo server. That doesn't necessarily mean that the spam is coming from the same account the headers indicate it is coming from.

    When you are the biggest email provider in the world, you are going to get spoofing, hijacked accounts, or accounts created for the purpose of spamming. There isn't much Yahoo can do about this, spoofing headers is simply a product of email.

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