toggle

AAPL Stock: 103.3 ( + 0.8 )

Printed from http://www.macnn.com

Apple hires Omnicom CDO as head of iAd EMEA division

updated 10:47 am EDT, Thu March 28, 2013

iAd network still coming in below expectations

Apple has hired Paul Wright -- formerly chief digital officer for the Omnicom Media Group -- as its new head of iAd operations for Europe, the Middle East, and Africa, writes The Drum. Wright was with OMG for roughly a year. He has also worked for firms such as British broadcast/telecommunications firm BSkyB, where he handled various business development and sales tasks, and at Mobile Interactive Group, where he served on the Advisory Board.

iAd has generally failed to live up to Apple's original expectations. The network was originally promoted as a high-profile, high-cost mobile marketing option, initially requiring a minimum $1 million buy. Advertisers began complaining about Apple's strict demands however, and some early clients pulled out. In response Apple began shrinking the minimum buy, first to $500,000, then $300,000, and finally to the current $100,000. The company has also raised the amount of money app developers receive from iAds from 60 to 70 percent.

Cost and design restrictions haven't been the only issues. iAd is also exclusive to iOS, which can be unappealing next to other options like Google's AdMob, which tend to be multi-platform.




by MacNN Staff

POST TOOLS:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

MacNN Sponsor

Recent Reviews

Kanex KTU10 Thunderbolt to USB 3.0 and eSATA

Apple has never been shy about funky ports -- first it was Apple Desktop Bus, and its own DIN-8 serial port. Following that came FireW ...

Logitech Hyperion Fury mouse

Selecting the correct gaming mouse comes down to finding a device that balances the needs of a user with a price they can afford. Ofte ...

Life n Soul BM211 Bluetooth speaker

Bluetooth speakers aren't only for listening to some music at the park or on a long bus ride, but can also be built with tablets in m ...

toggle

Most Commented