Apple to launch new Final Cut Pro X marketing campaign
updated 12:04 pm EDT, Thu March 28, 2013
Company tries to win back pro video editors
Apple is today launching a new marketing campaign aimed at winning editors over to Final Cut Pro X, says the LA Times. The campaign focuses on users praising features and differences in the video editing suite. Apple's efforts are reportedly being timed to coincide with the National Association of Broadcasters expo, which begins April 6th in Las Vegas.
The marketing will involve posting three new stories on its website, including one about Hong Kong film director Tsui Hark. Also highlighted will be telenovela studio TV Azteca, and Julian Liurette, an editor at Canada's leading The Globe and Mail newspaper.
Final Cut Pro X was originally released in 2011, but was immediately met with sharp criticism by video editors, who complained that the software was actually missing features that had been in previous versions of Final Cut. Some of those components have been restored, but Apple is still dealing with the fallout of its original design decisions. A number of editors have either stuck with the previous version of Final Cut Pro or migrated to competing editing suites, such as Adobe Premiere Pro and Avid Media Composer.




Junior Member
Joined: 11-15-06
FCPX is finished!
Sorry, Apple. This is the worst update (mistake) you ever made. FCPX is 100% iMovie Pro. Why, Apple? I purchased the software last year and even today I can't stand it. I had already migrated my FCP7 files to Adobe Premiere Pro which is much easier to learn and pickup because it's similar to FCP7. FCPX is built by some aliens out of space. What the heck were they thinking???? I don't get it. I am not very fond of iMovie 9's redesigned interface (vs. iMovie 6) but it's still a quick fix for home movie. But to use that as foundation for FCPX is totally mess up from the Apple team. I bet there will be more people crowding at Avid and Adobe boots than Apple for this video editing expo.