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Cirrus creates Lightning-headphone dev kit
Apple supplier Cirrus Logic has introduced a MFi-compliant new development kit for companies interested in using Cirrus' chips to create Lightning-based headphones, which -- regardless of whether rumors about Apple dropping the analog headphone jack in its iPhone this fall -- can offer advantages to music-loving iOS device users. The kit mentions some of the advantages of an all-digital headset or headphone connector, including higher-bitrate support, a more customizable experience, and support for power and data transfer into headphone hardware. Several companies already make Lightning headphones, and Apple has supported the concept since June 2014. http://bit.ly/29giiZj

Apple Store app offers Procreate Pocket

The Apple Store app for iPhone, which periodically rewards users with free app gifts, is now offering the iPhone "Pocket" version of drawing app Procreate for those who have the free Apple Store app until July 28. Users who have redeemed the offer by navigating to the "Stores" tab of the app and swiping past the "iPhone Upgrade Program" banner to the "Procreate" banner have noted that only the limited Pocket (iPhone) version of the app is available free, even if the Apple Store app is installed and the offer redeemed on an iPad. The Pocket version currently sells for $3 on the iOS App Store. [32.4MB]
Porsche adds CarPlay to 2017 Panamera
Porsche has added a fifth model of vehicle to its CarPlay-supported lineup, announcing that the 2017 Panamera -- which will arrive in the US in January -- will include Apple's infotainment technology, and be seen on a giant 12.3-inch touchscreen as part of an all-new Porsche Communication Management system. The luxury sedan starts at $99,900 for the 4S model, and scales up to the Panamera Turbo, which sells for $146,900. Other vehicles that currently support CarPlay include the 2016 911 and the 2017 models of Macan, 718 Boxster, and 718 Cayman. The company did not mention support for Google's corresponding Android Auto in its announcement. http://bit.ly/295ZQ94

Apple employees testing wheelchair features
New features included in the forthcoming watchOS 3 are being tested by Apple retail store employees, including a new activity-tracking feature that has been designed with wheelchair users in mind. The move is slightly unusual in that, while retail employees have previously been used to test pre-release versions of OS X and iOS, this marks the first time they've been included in the otherwise developer-only watchOS betas. The company is said to have gone to great lengths to modify the activity tracker for wheelchair users, including changing the "time to stand" notification to "time to roll" and including two wheelchair-centric workout apps. http://bit.ly/2955JDa

SanDisk reveals two 256GB microSDXC cards
SanDisk has introduced two 256GB microSDXC cards. Arriving in August for $150, the Ultra microSDXC UHS-I Premium Edition card offers transfer speeds of up to 95MB/s for reading data. The Extreme microSDXC UHS-I card can read at a fast 100MB/s and write at up to 90MB/s, and will be shipping sometime in the fourth quarter for $200. http://bit.ly/294Q1If

Apple's third-quarter results due July 26
Apple has advised it will be issuing its third-quarter results on July 26, with a conference call to answer investor and analyst queries about the earnings set to take place later that day. The stream of the call will go live at 2pm PT (5pm ET) via Apple's investor site, with the results themselves expected to be released roughly 30 minutes before the call commences. Apple's guidance for the quarter put revenue at between $41 billion and $43 billion. http://apple.co/1oi1Pbm

Twitter stickers slowly roll out to users
Twitter has introduced "stickers," allowing users to add extra graphical elements to their photos before uploading them to the micro-blogging service. A library of hundreds of accessories, props, and emoji will be available to use as stickers, which can be resized, rotated, and placed anywhere on the photograph. Images with stickers will also become searchable with viewers able to select a sticker to see how others use the same graphic in their own posts. Twitter advises stickers will be rolling out to users over the next few weeks, and will work on both the mobile apps and through the browser. http://bit.ly/29bbwUE






by MacNN Staff
coffeetime Grizzled Veteran Joined: Nov 15, 2006
Sorry, Apple. This is the worst update (mistake) you ever made. FCPX is 100% iMovie Pro. Why, Apple? I purchased the software last year and even today I can't stand it. I had already migrated my FCP7 files to Adobe Premiere Pro which is much easier to learn and pickup because it's similar to FCP7. FCPX is built by some aliens out of space. What the heck were they thinking???? I don't get it. I am not very fond of iMovie 9's redesigned interface (vs. iMovie 6) but it's still a quick fix for home movie. But to use that as foundation for FCPX is totally mess up from the Apple team. I bet there will be more people crowding at Avid and Adobe boots than Apple for this video editing expo.
OldMacGeek Forum Regular Joined: Aug 04, 2010
I'm still on the previous version of FCP, and will most likely stay there as it has ALL the tools that I need, and a familiar interface that, for me, is much better than the mess that is FCPX. When you have a workflow that works, and an interface that everyone knows how to use, you don't go putting it into a blender! Remember when Microsoft did that with Office? I still can't find some of the menu commands and processes without resorting to the online help.
Brad Bradley Fresh-Faced Recruit Joined: Jan 25, 2002
FCPX is getting there. The multi cam, syncing functions and second monitor have helped restore much of the old FCP7 functionality. The speed with which you can edit is impressive once you get used to the interface. Yes, it's different than other linear editors, but once you get the hang of it it's way faster to assemble with. The file management, when you learn how to use it, is amazing in my opinion. It is very flexible in the way you can manage assets using as little data as you need to really piling on the assets. We never lose resources now when moving portable drives from one machine to another. Apple's problem now is that they need to dig in their heals and get out there and teach the new software to editors. What Apple needs to do is to pick a few of the important trade shows and get out there, one-on-one, with editors and show them what can really be done with it. CAN YOU SAY NAB!! Otherwise, up and coming editors will never get the chance to use FCPX because of comments such as the above (sorry if this is offensive) from the old dogs that can't learn the new tricks.
Grendelmon Senior User Joined: Dec 26, 2007
Originally Posted by NewsPoster
Apple is today launching a new...
Here I glanced at the headline, thinking WHAT? Apple is launching a new Final Cut Pro... marketing campaign. Sigh... Oh, nevermind.
coffeetime Grizzled Veteran Joined: Nov 15, 2006
good luck in finding jobs that supports it plus universities are dropping FCP classes left and right. If there are no old dogs teaching it, there won't be any FCPX in the future. Perhaps it will exist as hobbyist tool along with AppleTV in the future.
thinkman Junior Member Joined: Jan 04, 2005
coffeetime, it would lend some credibility to your assertion if you gave some examples, but since that is not actually happening, I guess that would impossible. I am a professional soundtrack composer, and 99.999% of the major studios I work with that had been on FCP are still on it! Yes, they were pist about the new version initially, but with the updates, they are all still on board. Apple IS releasing an updated version of FCP, though I don't have a date for this. Hang in there.
David Esrati Fresh-Faced Recruit Joined: Jun 10, 1999
If Apple was serious about reentering the FCP market- they should introduce a new Mac Pro- still no Thunderbolt- really?
I just got a lecture from a friend about how they left FCP for Premier- and he was ranting and raving about the lack of rendering during an edit- and that he didn't have to conform or transcode anything.
This was a serious Avid shop- who went kicking and screaming to FCP- but, gave up about 9 months ago.
So, just yesterday, we started to work with Premier- and so far, we can't see a reason not to continue.
We couldn't switch to FCPX on our 2009 Mac Pro- and an iMac wasn't it- and seriously, FCP7 is looking dated... and we already had Premier.
Also - the last 10x we tried to use Compressor- it sucked. The Adobe Media Encoder rocked-
sorry Apple. Time to make a serious effort.
Like a $1500 pro machine with maybe 2 slots, thunderbolt and a few full size drive bays.
Draomin Fresh-Faced Recruit Joined: Mar 28, 2013
Well, so much for Apple's dominance in the editing arena. We all know that the Pro App department
was a loss leader for Apple even at the price point they were set at. It's a small market guys and yes
anyone who says that FCP-X is not iMovie Deluxe is just arguing prosumer points. Professional editors
are running away from FCP like a bad Zombie flick and the reason is this: they endured over 6 months of bullshit from Apple trying to foist a dry turd in place of the diamond that FCP 7.03 was. The replacement was bad, real bad and the few who said "we love it" just cannot afford or work in Avid or Premiere.
It was a gargantuan and colossal blunder, not unlike prematurely migrating iOS into the OSX environment.
Now, many say that it is ready…FCP-X is ready. Sad to say many people who have been working in FCP 7
waiting for the moment when X becomes what it should be are moving on. I see the marketing ploy as just one more ill-conceived and poorly timed blunder. Not many can forget the turnout where Apple dumped us off at after many years of patronage.
Charles Martin Mac Elite Joined: Aug 04, 2001
Final Cut Pro X was being HEAVILY used by EVERY movie and TV production house I saw. It's probably even more popular in the porn industry, but I didn't get up to Van Nuys. :)
You armchair video "experts" amuse me no end. Thinkman knows what he is talking about because unlike you he is actually *in the biz.*
Spheric Harlot Clinically Insane Joined: Nov 07, 1999
The people who dislike the new Final Cut do so for one of three reasons:
A) it seriously doesn't fit their needs,
B) they're unhappy with Apple's botched transition and have lost trust, or
C) they're just too inflexible to see how effective the new approach is.
They are just very vocal about it.
A) is mostly changing, though some things like tape support are simply not going to happen. The discontinuation of FC Server is also a big issue, and it ties into B), which there is no real remedy for. I use another of Apple's "pro" tools, and while the reduction in price from 5000€ (Logic Platinum including all plug-ins) to 180€ is obviously welcome, I'm watching with some concern how they're treating the market. C)...nothing to say.
It reminds me of the OS X transition: remember thalo and the MacFixit wars? Those were supposedly "professional" "designers" who strangely could spend entire days online to rant about how the happy horseshit gumdrops and lickable interface meant that Apple didn't give a shit about supposed pro users, and how they were all going to jump ship because they were unable to work due to all the distraction...