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Samsung racing Apple to be first to market with smartwatch

updated 06:48 am EDT, Tue March 19, 2013

Samsung exec admits smartwatch deep in development

Samsung is racing to get its smartwatch to market ahead of the anticipated equivalent device from Apple, reports Bloomberg. According to the executive vice president of Samsung's mobile business, Lee Young Hee, the Korean company has been working on the device for some time and is working hard to get it out the door. Smartwatches, along with wearable devices generally, are considered by some observers to be the next major growth segment in the mobile space and both Samsung and Apple are keen to tap into as soon as possible.

"We've been preparing the watch product for so long," Lee Young Hee told Bloomberg. "We are working very hard to get ready for it. We are preparing products for the future, and the watch is definitely one of them," he enthused.

Screenshots said to be from Samsung's smartwatch first surfaced in February. They revealed a monochrome tile-based UI that was Wi-Fi-enabled, and possibly even capable of making calls directly from the watch itself. The beta software also carried the label AltiusOS beta 2, which could also be indicative of its marketing name. In addition to quick access to time and date functions, naturally, users appear to be able to control music playback and get a quick look at notifications all from the 500x500 homescreen.

Although nothing has been leaked from Apple's purported smartwatch project in terms of screenshots or leaked images, numerous reliable sources point to Apple countering with its own smartwatch. An earlier report by Bloomberg indicated that Apple's smartwatch team is at least 100 strong and staffed by top engineers, product managers and people from the marketing team. The Apple iWatch isn't expected to appear until the latter half of 2013. Other reports also indicate that it could run a full version of iOS and feature a curved glass display.

by MacNN Staff



  1. pottymouth

    Dedicated MacNNer

    Joined: 11-19-03

    comment title

    Show of hands: who here would buy a smart watch?

  1. Spheric Harlot

    Clinically Insane

    Joined: 11-07-99

    Show of hands: Who here has the slightest ****ing clue what Apple might consider a marketable "smart watch"?

    This is like Microsoft showing their "Slate" a week before Apple introduced the iPad and it became clear that the market potential came primarily through what Apple was NOT doing (which everyone else, including the Slate, had tried and failed miserably at for ten years).

    I'll tell you whether I want to buy a smart watch when I know what the hell that's supposed to be, and what it can do for my life.

  1. pairof9s

    Senior User

    Joined: 01-03-08


    How can Samsung manufacture these until it can see Apple's model to copy?

  1. Spheric Harlot

    Clinically Insane

    Joined: 11-07-99

    They will clone the Pebble until it is apparent that the Pebble is not what Apple is doing.

  1. koolkid1976

    Fresh-Faced Recruit

    Joined: 05-08-03

    re: Agree...

    Same way they did last time. Be first to market with a crude lookign device, then have the software and hardware morphe to look exactly like Apple's when they release theirs.

  1. lvavila

    Fresh-Faced Recruit

    Joined: 01-21-11

    sit and waiting

    Its refreshing for Samsung to show up front what inferior designs their engineers can products. Its like Milli Vanilli proving they can sing on their own.

  1. lvavila

    Fresh-Faced Recruit

    Joined: 01-21-11

    Just gonna wait.

    Its refreshing for Samsung to show up front what inferior designs their engineers can products. Its like Milli Vanilli proving they can sing on their own.

  1. mac_in_tosh

    Forum Regular

    Joined: 12-14-11

    I don't get it...

    A smartwatch sounds like a dopey idea.

  1. Eldernorm

    Fresh-Faced Recruit

    Joined: 09-26-07

    patent trolling

    I have to wonder if Samsung is patent trolling. Saying its working on an iWatch so that when Apple comes out with something, it can reverse engineer it, then claim that it was Samsungs idea all along.

    I would not put it past them.

  1. coffeetime

    Senior User

    Joined: 11-15-06

    Here you go again...copycat

    whatever Apple is singing, we sing the same song..... Samsung.

  1. MikBe

    Fresh-Faced Recruit

    Joined: 08-29-12

    But didn't Apple...

    Didn't Apple already patent time?

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