toggle

AAPL Stock: 113.29 ( + 0.37 )

Printed from http://www.macnn.com

British indie film uses Xbox 360 for initial distribution

updated 11:13 am EST, Mon March 4, 2013

Cites high cost of theatrical release, falling DVD sales

An independently-made movie has opted to premiere on the Xbox 360 instead of through a cinema or on DVD. Pulp, a British comedy, will appear on the game console before other media, with the film creator citing the high costs of movie promotion, along with the struggles of selling a DVD through high-street stores.

Adam Hamdy told the BBC that while the top-tier of indie films in the UK were still earning money, "It's the middle tier and the lower tier that's struggling." Hamdy claimed that the combination of piracy and legitimate digital downloads have forced retailers to go out of business, making DVD sales an inefficient way to recoup costs. A theatrical release in the UK, including costs for distribution, marketing, and prints, is believed to be around 2 million ($3 million), according to Hamdy.

The release of Pulp through Microsoft's Video app on the Xbox 360 is an unusual route for a film release, but the move to digital-only exclusivity is not. Amazon Instant Video, Netflix, and others are all working on exclusive content for their own streaming services.




by MacNN Staff

POST TOOLS:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

Follow us on Facebook

toggle

Most Popular

Advertisement

Recent Reviews

ZTE Spro 2 Smart Projector

Home theaters are becoming more and more accessible these days, but maybe you've been a bit wary about buying a home projector. And h ...

MSI Geforce GTX 970 100ME

When Nvidia announced a new line of video cards in September 2014, many people thought things would continue to be business as usual i ...

Wren V5US Wireless Sound System

If you're a music fanatic, chances are you are, by extension, a bit fanatical about what you listen to your music on. If you're like ...

toggle

Most Commented