toggle

AAPL Stock: 111.78 ( 0 )

Printed from http://www.macnn.com

New iPad ad airs during Oscars; iPhone-shot film wins award

updated 09:27 am EST, Mon February 25, 2013

'Searching for Sugar Man' takes Documentary prize

During last night's Academy Awards ceremony, Apple debuted a new TV ad, dubbed "Hollywood." The spot follows the same template as other recent ads, but simply uses a movie-connected theme, for instance showing iMovie, and a 3D-rendered Hollywood sign in Maps. Intermixed are clips from Back to the Future, Apollo 13, and Indiana Jones and the Temple of Doom.

Significantly, a film shot partly with an iPhone, Searching for Sugar Man, won the Academy Award for Best Documentary Feature, marking the first time any film shot with an Apple device has won an Oscar. Director Malik Bendjelloul has explained that he ran out of money while making the movie, and decided to complete remaining shots using his iPhone and an app called 8mm Vintage Camera.






by MacNN Staff

POST TOOLS:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

MacNN Sponsor

Recent Reviews

Dell AD211 Bluetooth speaker

For all of the high-priced, over-engineered Bluetooth speakers in the electronics market, there is still room for mass-market solution ...

VisionTek 128GB USB Pocket SSD

USB flash drives dealt the death blow to both the floppy and Zip drives. While still faster than either of the old removable media, sp ...

Kodak PixPro SL10 Smart Lens Camera

Smartphone imagery still widely varies. Large Megapixel counts don't make for a good image, and the optics in some devices are lackin ...

toggle

Most Commented