toggle

AAPL Stock: 130.28 ( + 0.61 )

Printed from http://www.macnn.com

New iPad ad airs during Oscars; iPhone-shot film wins award

updated 09:27 am EST, Mon February 25, 2013

'Searching for Sugar Man' takes Documentary prize

During last night's Academy Awards ceremony, Apple debuted a new TV ad, dubbed "Hollywood." The spot follows the same template as other recent ads, but simply uses a movie-connected theme, for instance showing iMovie, and a 3D-rendered Hollywood sign in Maps. Intermixed are clips from Back to the Future, Apollo 13, and Indiana Jones and the Temple of Doom.

Significantly, a film shot partly with an iPhone, Searching for Sugar Man, won the Academy Award for Best Documentary Feature, marking the first time any film shot with an Apple device has won an Oscar. Director Malik Bendjelloul has explained that he ran out of money while making the movie, and decided to complete remaining shots using his iPhone and an app called 8mm Vintage Camera.






by MacNN Staff

POST TOOLS:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Advertisement

Recent Reviews

Brother HL-3140CW Color Laser Printer

It's inevitable, at some point somebody needs a hardcopy of a document. Paper never runs out of battery charge, after all. Our Mom, j ...

Linksys WRT1200AC Wi-Fi Router

Once upon a time, a brand-new Linksys router showed up on our doorstep. So we gathered some network-minded friends together, and hooke ...

Rapoo A300 Mini Bluetooth NFC Speaker

The Rapoo Bluetooth Mini NFC Speaker is a little metallic box about the size of a baseball. In spite of its small size, we were very p ...

toggle

Most Commented