toggle

AAPL Stock: 110.48 ( + 2.76 )

Printed from http://www.macnn.com

New iPad ad airs during Oscars; iPhone-shot film wins award

updated 09:27 am EST, Mon February 25, 2013

'Searching for Sugar Man' takes Documentary prize

During last night's Academy Awards ceremony, Apple debuted a new TV ad, dubbed "Hollywood." The spot follows the same template as other recent ads, but simply uses a movie-connected theme, for instance showing iMovie, and a 3D-rendered Hollywood sign in Maps. Intermixed are clips from Back to the Future, Apollo 13, and Indiana Jones and the Temple of Doom.

Significantly, a film shot partly with an iPhone, Searching for Sugar Man, won the Academy Award for Best Documentary Feature, marking the first time any film shot with an Apple device has won an Oscar. Director Malik Bendjelloul has explained that he ran out of money while making the movie, and decided to complete remaining shots using his iPhone and an app called 8mm Vintage Camera.






by MacNN Staff

POST TOOLS:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

Follow us on Facebook

toggle

Most Popular

Advertisement

Recent Reviews

Blue Yeti Studio

Despite being very familiar with Blue Microphones' lower-end products -- we've long recommended the company's Snowball line of mics ...

ZTE Spro 2 Smart Projector

Home theaters are becoming more and more accessible these days, but maybe you've been a bit wary about buying a home projector. And h ...

MSI Geforce GTX 970 100ME

When Nvidia announced a new line of video cards in September 2014, many people thought things would continue to be business as usual i ...

toggle

Most Commented