updated 06:11 pm EST, Wed February 20, 2013
Thought to be concerned with politics, regulations
Apple is set to hire Josh Rosenstock, currently Rolls-Royce's director of external communications, according to PRWeek sources. Rosenstock is expected to join Apple in the next few weeks, and assume a newly-created job title as the company's director of corporation communications for Europe, the Middle East, India, and Africa (EMEIA). One source describes Rosenstock as a "heavyweight" grab, and reflective of Apple interest in improving its corporate affairs as it becomes involved in global political and regulatory issues.
Another source suggests that Apple may be particularly interested in influencing UK politics. "This is an acknowledgement from Apple there's a need for wider horsepower when it comes to links with Whitehall stakeholders. As Apple becomes an institution in its own right it needs to upskill in this area," the person says. Apple has come under fire in the UK after it was revealed that during 2011 and 2012, it paid less than 2 percent in corporate taxes on its profits outside the US.