toggle

AAPL Stock: 112.58 ( + 0.8 )

Printed from http://www.macnn.com

Apple uses Super Bowl to debut shortened AppStore.com URLs

updated 09:50 am EST, Mon February 4, 2013

Should simplify marketing of iOS, Mac apps

Apple's new shortened App Store URLs made their public debut during last night's Super Bowl broadcast, notes CNET. Within an ad for Star Trek: Into Darkness,AppStore.com/StarTrekApp was displayed, pointing people to a promotional app for the movie. The new address format is designed to make it easier to market apps, since regular App Store URLs are extremely complex.

It was introduced to developers last week, but has been largely ignored until now. For the moment Apple is keeping earlier iTunes.com-based short URLs intact, but says they should be updated in the near future. AppStore.com links can point to both the iOS and Mac App Stores; for the Mac, developers only need to add /Mac/ followed by the app or a company's name.

Apple has actually owned AppStore.com since 2008, when Salesforce CEO Mark Benioff gave it to Steve Jobs as a gift in appreciation of his support. It's not clear why the domain has been largely unused so far.




by MacNN Staff

POST TOOLS:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

MacNN Sponsor

Recent Reviews

Dell AD211 Bluetooth speaker

For all of the high-priced, over-engineered Bluetooth speakers in the electronics market, there is still room for mass-market solution ...

VisionTek 128GB USB Pocket SSD

USB flash drives dealt the death blow to both the floppy and Zip drives. While still faster than either of the old removable media, sp ...

Kodak PixPro SL10 Smart Lens Camera

Smartphone imagery still widely varies. Large Megapixel counts don't make for a good image, and the optics in some devices are lackin ...

toggle

Most Commented