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Survey finds UK retailers pumping Samsung phones over Apple

updated 08:52 pm EST, Sun January 27, 2013

British retailers recommending Samsung phones over iPhone

Samsung's Galaxy S III and Galaxy Note II smartphones may be getting an extra bit of sales push from retail attendants in the United Kingdom. This according to a survey by Informa Telecoms and Media, which found that the two Samsung handsets were the most recommended smartphones among eight of Britain's leading electronics retailers. The two Samsung phones were recommended more often than any other devices, including Apple's iPhone 5, even though much of their competition is newer to the market.

Informa looked at sales attendant recommendations at John Lewis, O2, Everything Everywhere, 3, Maplins, PC World, Carphone Warehouse, and Phones 4U. They found, according to The Telegraph, that Samsung's handsets were recommended far and away more often than competing phones from Apple, Nokia, HTC, Motorola, and others.

Among the retailers examined, only attendants at 3 and Phones 4U recommended Apple smartphones, with both recommending the iPhone 5. Manufacturers such as Motorola and Research In Motion saw few, if any recommendations.

The survey found that Apple and Samsung phones were equally likely to be featured in window and in-store advertisements. When it came to talking with sales reps, though, Samsung's devices had a considerable edge.

Discussing the results, Informa noted that Samsung phones could be seeing more recommendations in part due to higher commissions on sales of Samsung phones, despite the iPhone's well-established popularity.

by MacNN Staff



  1. iphonerulez

    Dedicated MacNNer

    Joined: 11-28-08

    It's always been this way for Android devices...

    ...those companies push hard to move products in order to flood the market at all costs. :censor:

    Apple never offers any incentives for salespeople to push the iPhone although the company could easily afford to do so. That's one huge problem with Apple. It's just not an aggressive enough company and it's going to get eaten up by companies that are willing to do everything and anything to gain market share. I do believe a product should sell itself without help, but that's probably a loser's attitude. If you want to be a winner, you lie and you cheat. Nobody cares if you lie and cheat and it's probably expected. It's a winner-take-all war. :stick:

    Do you think Wall Street cares if Samsung gave incentives to move smartphones in greater quantities? Not at all. All that matters is Samsung was able to sell more smartphones than Apple. Samsung exploded in YOY market share percentage and sales numbers. Samsung was the big seasonal winner and Apple was the dying also-ran. Apple was immediately declared a market-share losing company and Apple shareholders paid the price. Apple stock is now toxic and no one will touch it. Fair play will get you nowhere on Wall Street. :brick:

  1. Bobfozz

    Fresh-Faced Recruit

    Joined: 07-28-08


    iphonerulez is right.
    But the story should mention that many Android users are dissatisfied, return phones, get Apple phones. I forget the percentage but it is quite large.
    Cus. Reps. at Verizon have told me they sell a lot of iPhones because they are easy to sell and show people how to use them.
    Samsung's profits are no where near Apple's so they dive to the basement. I think Apple knows exactly what it is doing and how to do it. When Apple comes out with the next big thing, the Samesungs and others will be climbing over the bodies to once again copy Apple... why would they do that if they already had winning strategies? Because... they don't.
    Don't be worried.

  1. Spheric Harlot

    Clinically Insane

    Joined: 11-07-99

    Here, Horace Dediu at asymco has the breakdown.

    The last bit is the point: the discrepancy between advertising budget and marketing expenses. That's the cash incentives and vendor discounts. It's just absurd.

  1. blahblahbber


    Joined: 02-01-05

    problem is crApple thinks people flock to their phone like zombies... well them days are ending. You can't thrive on old ways for too long. Experts know this, and the damage is done, the stake has been set in. Competition is up, technology is here and everywhere, exclusivity and particulars have run its course. They continue their circus act among a battle thinking a locked ecosystem shall keep our customers close. But it seems that is not the case. crApple's last-year-wonder-tech is in competitor's hands this year, and will further drain the marketshare because their ship is old and stinky; time to change the diapers to continue the stride if they are to stay about the mark, and then some.

  1. Spheric Harlot

    Clinically Insane

    Joined: 11-07-99

    I have no idea what you're talking about, but it sure as hell ain't Apple, Inc.
    Maybe it's the same company you go on about that's treating their contractors' employees so badly that they're committing mass suicide and dying on the job.

    That sure as hell wasn't Apple, either.


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