AAPL Stock: 109.91 ( -1.4 )

Printed from

Acer discontinues operations of eMachines budget PC brand

updated 07:27 am EST, Thu January 17, 2013

Brand closure part of three-year streamlining effort

Taiwan computer manufacturer Acer is discontinuing its eMachines brand. The move, which will see the brand's operations come to a close, forms part of the company's overall move away from budget base models and towards ultrabooks and similar form factors, something CEO JT Wang started in late 2011.

The company is continuing its three-year brand-consolidating process, according to DigiTimes, with the removal of the eMachines brand only being part of the process. Acer also owns Gateway, a company it bought in 2007, and finalized its buyout of Gateway-owned Packard Bell in 2008.

As already mentioned, eMachines focussed on the low-cost hardware section of the PC market. Its last notable releases included the $300 VESA-mountable Mini-e nettop, and the $400 all-in-one EZ1601.

by MacNN Staff



Login Here

Not a member of the MacNN forums? Register now for free.


Network Headlines

Follow us on Facebook


Most Popular


Recent Reviews

Polk Hinge Wireless headphones

Polk, a company well-established in the audio market, recently released a new set of headphones aimed at the lifestyle market. The Hin ...

Blue Yeti Studio

Despite being very familiar with Blue Microphones' lower-end products -- we've long recommended the company's Snowball line of mics ...

ZTE Spro 2 Smart Projector

Home theaters are becoming more and more accessible these days, but maybe you've been a bit wary about buying a home projector. And h ...


Most Commented