toggle

AAPL Stock: 121.3 ( -1.07 )

Printed from http://www.macnn.com

Cisco sued over 'Tomorrow Starts Here' advertising campaign

updated 11:29 am EST, Fri January 11, 2013

East Carolina University claims trademark infringed by Cisco

Cisco is being sued for trademark infringement over one of its marketing campaigns. East Carolina University in Greenville, North Carolina has announced the start of legal proceedings in a federal court, over the use of the slogan 'Tomorrow Starts Here' in a Cisco campaign shown on television, print publications, augmented reality, and also online.

The ECU claims that the campaign's use of the phrase infringes common law and federally registered trademark rights, according to All Things D, with the university also pointing out an overlap between services offered by Cisco and it's own technology and computer science initiatives that are being commercialized.

The 105-year-old public university says it has used the mark 'Tomorrow Starts Here' for over a decade, in advertisements and in print. ECU chancellor Steve Ballard felt it is "essential to take action to protect that defining trademark of our identity and vision."

Cisco has been contacted for comment.





by MacNN Staff

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

Follow us on Facebook

toggle

Most Popular

Advertisement

Recent Reviews

HP 14-x030nr 14-inch Chromebook

If you're like us, chances are you've come to realize that you need the ability to access the Internet on the go. Also, you've prob ...

15-inch MacBook Pro with Force Touch

Apple's 15-inch Retina MacBook Pro continues to be a popular notebook with professional users and prosumers looking for the ultimate ...

Typo keyboard for iPad

Following numerous legal shenanigans between Typo -- a company founded in part by Ryan Seacrest -- and the clear object of his physica ...

toggle

Most Commented