toggle

AAPL Stock: 122.99 ( -0.39 )

Printed from http://www.macnn.com

Phil Schiller downplays chances of cheaper iPhone

updated 02:44 pm EST, Thu January 10, 2013

Points to profit margins on current iPhone models

Apple's senior VP for worldwide product marketing, Phil Schiller, appears to have dismissed the possibility of a cheaper iPhone in a new interview with the Shanghai Evening News. In the piece, he comments that "every product that Apple creates, we consider using only the best technology available. This includes the production pipeline, the Retina display, the unibody design, to provide the best product to the market."

"At first, non-smartphones were popular in the Chinese market, now cheap smartphones are more popular and non-smartphones are out," the executive continues. "Despite the popularity of cheap smartphones, this will never be the future of Apple's products. In fact, although Apple's market share of smartphones is just about 20%, we own the 75% of the profit."

Recent reports have revived claims that Apple is preparing a low-cost iPhone for later this year. Such a device could potentially solve problems with selling the iPhone in countries like China or India, where current-generation models can be prohibitively expensive. Apple, though, has seen some success by discounting older models, and has repeatedly insisted that it only targets a premium/luxury market.




by MacNN Staff

POST TOOLS:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

Follow us on Facebook

toggle

Most Popular

Advertisement

Recent Reviews

15-inch MacBook Pro with Force Touch

Apple's 15-inch Retina MacBook Pro continues to be a popular notebook with professional users and prosumers looking for the ultimate ...

Typo keyboard for iPad

Following numerous legal shenanigans between Typo -- a company founded in part by Ryan Seacrest -- and the clear object of his physica ...

Entry-level 27-inch Retina iMac

The 27-inch Apple iMac with 5K Retina display is already one of the best value-for-money Macs that Apple has ever released. It was som ...

toggle

Most Commented