toggle

AAPL Stock: 118.44 ( -2.86 )

Printed from http://www.macnn.com

NPD: Internet-connected TVs not used for Internet browsing

updated 07:42 pm EST, Fri December 28, 2012

TV buyers said to be too used to standard model of watching

Internet-connected HDTVs, despite growing install base, aren't being used for much more than watching TV. This according to NPD's latest Connected Intelligence Application & Convergence report, which shows that the majority of connected TV owners are using the devices to access video media, but not much else. Streaming video services are faring well, but other uses -- such as mapping, social networking, gaming, and shopping -- are seeing low adoption according to the market research firm.

NPD found that streaming video services were in use on about 60 percent of connected televisions, while about 15 percent of owners were taking advantage of streaming music services. Only about 10 percent of users were using their devices for web browsing, and no other use hit the 10 percent mark.

The report concludes that its findings mean that manufacturers are failing to make the television much more than a video (and occasionally music) consumption device. It recommends that manufacturers cut back on adding "innovations" and new features to their devices. Instead, the report says, they should focus on simplifying the user experience and messaging in order to draw existing owners into taking advantage of the features they have already built into devices.




by MacNN Staff

POST TOOLS:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

Follow us on Facebook

toggle

Most Popular

Advertisement

Recent Reviews

HP 14-x030nr 14-inch Chromebook

If you're like us, chances are you've come to realize that you need the ability to access the Internet on the go. Also, you've prob ...

15-inch MacBook Pro with Force Touch

Apple's 15-inch Retina MacBook Pro continues to be a popular notebook with professional users and prosumers looking for the ultimate ...

Typo keyboard for iPad

Following numerous legal shenanigans between Typo -- a company founded in part by Ryan Seacrest -- and the clear object of his physica ...

toggle

Most Commented