toggle

AAPL Stock: 95.22 ( + 0.19 )

Printed from http://www.macnn.com

Early adopters so far satisfied by Passbook uptake

updated 03:20 pm EST, Thu December 20, 2012

American Airlines claims 1.5 million active users

Some of the early adopters of Apple's Passbook app are pleased with the response so far, a Wired report suggests. American Airlines, for instance, says it has witnessed a "high uptake" of people managing boarding passes through the app. The airline says it has about 1.5 million active Passbook users, and that 20,000 passes reach iPhone users daily.

Phil Easter, American Airlines' director of mobile apps, hints that the major advantage of Passbook is that companies can push content directly to the lockscreen. This means that a pass can be scanned without even having to launch Passbook or an originating app. Several other airlines have adopted Passbook as well, including Delta, United, Virgin, and British Airways.

Another early Passbook supporter is makeup chain Sephora, which says its app saw 38,000 extra downloads on the day Passbook was launched, and that 10,000 "Beauty Insider" reward cards went out. The company says it has 375,000 customers with cards linked to Passbook.

Passbook is currently restricted to the iPhone. Apple could conceivably bring it to the iPad, particular with the advent of the Mini, but hasn't expressed any intent so far.




by MacNN Staff

POST TOOLS:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

MacNN Sponsor

Recent Reviews

Samsung SmartCam HD Pro

Keeping an eye on the home while out and about these days is common practice, assisted by modern technology. Internet cameras became p ...

Fugoo Bluetooth speaker

It's rare to find a Bluetooth speaker that can cover a large array of needs. Generally, speakers are wrapped in a desktop-convenient ...

Epson LW-600P

Label makers are traditionally simple machines that perform a single task which people feel they can either live with or without. In m ...

toggle

Most Commented