updated 04:41 am EST, Fri December 14, 2012
Microsoft expands the reach of the Windows Phone Store
Microsoft has launched the Windows Phone Store in 37 more markets, including Malaysia, Pakistan and Madagascar. The latest additions extends the reach of the Windows Phone Store to 191 markets in total, while users in 112 markets can now browse and buy apps from the web-based portal as well. While Microsoft says it is busy planning the rollout of the store to more markets, it has also added new features to store.
Among the new feature additions added to make the app buying process for Windows Phone users easier is a new universal search function. Users can now find whatever they are looking for on the store from apps through to how-to articles from the one search bar. The web store now also supports the ability to install apps via an SD card, a feature supported by a several new Windows Phone 8 devices, a capability that Android users have long enjoyed.
Apps are now also fully supported by cloud syncing services allowing users to upgrade while retaining the ability to reinstall previously purchased apps with a new 'Reinstall' button appearing in a user's purchase history. This is function that both Apple users and Android users have found particularly helpful when migrating between devices.