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Samsung chief strategy officer admits being an Apple user

updated 06:15 am EST, Thu December 13, 2012

Samsung executive appreciates Apple's 'sticky' ecosystem

Samsung's Silicon Valley-based chief strategy officer has admitted in an interview with Trendsetter that he uses an Apple Mac, iPad and iPhone when at home. Young Sohn, who joined Samsung in August after a long stint with Intel, was highlighting what he called Apple's 'sticky' ecosystem, which he believed gives the Cupertino giant its competive advantage over Samsung. Samsung by comparison, remains 'device-centric,' but he said it would continue towards developing a more connected ecosystem.

"OK, so think about Apple compared to Samsung. I use a Mac, actually, at home," said Sohn. "I've always used Mac, an iPhone, and an iPad. I also have the Galaxy. So I'm a great example," Sohn said explaining how Apple has been successful at creating an ecosystem that helps to retain its users over the long run.

In response, Sohn said that Samsung would be focusing efforts on "cloud technologies, big-data technologies, mobile-ecosystem technologies, and enterprise infrastructure." For Samsung to be able to compete with Apple on an equal footing beyond the hardware itself, "These are all very critical things we'll be looking at," Sohn contended.

To do this, Sohn said that he and his 2,000 person team, housed in two new R&D buildings in the Valley, will investing money in attracting entrepreneurs and partners to help build and support the Samsung ecosystem. When, and if he achieves his goal, Sohn may then be in a position to start using Samsung products at home as well as at the office.

by MacNN Staff



  1. vootie

    Fresh-Faced Recruit

    Joined: 10-30-12

    By using the word "admit" in the headline, the implication is that he has been somehow caught red-handed with a dirty little secret. On the contrary, he would be an idiot to not use products from his closest competitor -- seems like a smart guy to me.

  1. qazwart

    Fresh-Faced Recruit

    Joined: 04-10-01

    I don't understand this push for ideological purity in employees. He uses Apple stuff at home because he has a family that uses them. In fact, he understands the stickiness issue: He has his data on iCloud, and thus the next tablet he has to buy is an iPad unless he doesn't want to share his email, calendar, and contacts with his new tablet.

    Maybe if Microsoft understood these issues, it would have done better with the Zune, Windows Phone, and its tablet offerings. Instead, it berated its employees as being unloyal instead of asking them why they prefer Apple's product's to Microsoft's own offerings.

  1. wrenchy

    Forum Regular

    Joined: 11-03-09

    Schmidt rocks a Blackberry. So what? How many Apple employee's use a Blackberry, Nokia or Android phone? Quite a few I'm sure. Again, who cares?

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