updated 02:54 am EST, Fri December 7, 2012
CEO gives away little other than interest in TV, Jetsons
As previously reported, tonight's episode of the newsmagazine show Rock Center profiled Apple CEO Tim Cook in his first major TV interview since formerly taking the title of Apple CEO in August 2011. Host Brian Williams tackled various topics from the past year of headlines about the world's leading electronics company, including asking about why more of Apple's product can't be made in the US and the recent executive shuffle that saw some prominent members of the inner circle depart the company.
Cook admitted that he is a relatively private person who doesn't seek out the attention he gets in certain arenas and enjoys that he can walk around in most places without being recognized. He repeatedly reiterated the mantra of the company that creating the best products it can is at the core of what drives the company, saying in response to a question about previous electronics giants that have faded in prestige that perhaps those companies thought that because they did some products so well, that they could do "everything," a mistake that Apple would not make.
As expected, Cook was coy when asked (in various ways across the interview) what's next for Apple, but did admit that the company felt that TV sets generally had been "left behind" in the changing tech world and that TVs were an area of "intense interest" to the company, but wouldn't be pried any further on the matter. He compared the iPhone specifically and Apple products generally to The Jetsons, a 1960s-era cartoon show that painted a rosy technological picture of the year 2064.
Cook used the occasion of the interview to announce that a line of Macs (most likely the iMac) would be built in the US starting next year. Evidently a test run on the production process is already underway, since some customers have noticed that recent iMac orders have said that the machines were assembled in the US rather than in China. Seen but not heard during the interview is a tour Cook gave Williams of the Grand Central Station Apple store, showing off iPhones and MacBooks.
The program also focused on the difficulty families face when decided how to care for aging loved ones, and a profile of director Peter Jackson on the eve of the debut of his latest movie trilogy, The Hobbit.