updated 12:06 pm EST, Mon November 26, 2012
Limited survey used unequal data
During Black Friday, Minneapolis-area Apple Stores sold almost five times as many products as a Microsoft Store in the city, according to observations conducted by Piper Jaffray. Analyst Gene Munster comments that his firm spent about eight hours watching the Apple Stores, and found that traffic was up 31 percent year-over-year. An average of 17.2 items was bought per hour; at a Microsoft store, by contrast, the rate was only 3.5 items per hour. All but two purchases were Xbox games, and none of them were of Microsoft's Surface tablet.
The figures are uneven, however, as only one Microsoft Store was watched, and for just two hours. Munster notes that the outlet was across from an Apple Store at the Mall of America.
Focusing on Apple Stores again, Munster remarks that the most popular capacity for the iPad mini, the 16GB, was in short supply during Black Friday. Mac sales are allegedly being affected by the new iPad, and a potential slowdown may be coming ahead of the launch of the overhauled iMac. Piper Jaffray recorded sales of 11 iPads per hour, which is actually down from 14.8 per hour last year, but Munster suggests this may just mean sales moved online. He currently estimates that combined iPad and iPad mini sales will be up 62 percent year-over-year.