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iTunes gift cards now available through Facebook Gifts

updated 03:42 pm EST, Mon November 26, 2012

iTunes card business estimated to be worth over $260M to third parties

Digital iTunes Store gift cards are now on sale through Facebook Gifts, Facebook has announced. Cards can be bought in $10, $15, $25, and $50 denominations, and are the same as sending a "virtual" card to someone directly from iTunes. When sending a card, buyers also have the option of recommending specific content, including albums, songs, e-books, movies, games, and apps.

Industry sources for AllThingsD say that of the $7.5 billion Apple made from the iTunes Store during FY2012, over $2 billion of that came from gift cards. Third-party retailers allegedly keep about 13 percent of the value of each card sold, which translates into a market of about $260 million. Facebook's entry into the market could potentially be disruptive, since it creates another easier alternative to physical cards.





by MacNN Staff

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Comments

  1. pairof9s

    Mac Enthusiast

    Joined: 01-03-08

    Whatever...I don't need to use Facebook and its invasive policies to simply get an iTunes gift card.

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