updated 09:38 am EST, Fri November 9, 2012
Amount comes on top of public's iTunes donations
Apple is donating an extra $2.5 million to the American Red Cross for Hurricane Sandy relief, an internal email reveals. Sent to other Apple workers by CEO Tim Cook, the memo notes that the donation comes in addition to charity efforts by employees, and public money sent to the Red Cross through iTunes. "Team," the memo begins. "For the past week, our thoughts have been with those affected by Hurricane Sandy and its aftermath. And Apple employees and customers the world over have raised millions of dollars toward the relief effort so far. But we can always do more.
"That's why, on behalf of all our employees, Apple is making a donation of $2.5 million to the American Red Cross to benefit Hurricane Sandy relief. We hope this contribution will help families, businesses, and communities recover and rebuild."
In general, Apple has become a more generous company under Cook than it was under the company's co-founder, Steve Jobs. Cook has notably set up a donation matching program, through which the company equals charitable donations by workers up to a $10,000 threshold. Jobs did arrange some special charitable efforts, but otherwise limited programs to (PRODUCT)RED sales.