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First Apple ''apology'' statement published in UK newspaper

updated 10:29 am EDT, Fri November 2, 2012

Published statement toned down from non-compliant text

Apple has published its first printed "apology" statement, as mandated by the UK Court of Appeal. The statement appears at the bottom of page five of The Guardian, and is seemingly more restrained in its wording compared to the version that appeared on its website, which has since been removed from view.

The advertisement takes up roughly an eighth of the page, though its size does not prevent it from being relatively unremarkable. The square block of text, complete with addresses to see judgements online, is likely to be missed by readers that will be attracted to the more colorful advertisements and main news content.

There have not been reports of the statement appearing in other publications as of yet, nor has the reworded online statement been put on the front page of the Apple UK website. While fighting against the court's ruling that the original online statement was not complying with the court order, Michael Beloff QC, on behalf of Apple, told the judges "It is not designed to make us grovel. The only purpose must be to dispel commercial uncertainty." Apple was given 48 hours to change the statement to match the court's wishes, by rewording the statement and placing it on the front page of the website instead of on a linked-to page.

by MacNN Staff




  1. bobolicious

    Dedicated MacNNer

    Joined: 08-15-02

    If I were running Apple I would 'go ballistic' on Sir Robin (Hood?) and the 'cool' verdict - perhaps toe the line on the order and then blitz market on the Judge's proclamation...
    The decision is also clearly a minority one based on other verdicts - sometimes people make mistakes...?

    Might we see a new series of ads with a 'Samesong' guy?

  1. Zanziboy

    Forum Regular

    Joined: 08-27-08

    What s strange judgement. The UK court system is very strange. As an American who has lived in the UK for ten years, every once in a while there is a judgement that is so unfair it defies logic.

  1. Mark Lechman

    Fresh-Faced Recruit

    Joined: 08-17-01

    The judgement, and the "cool" statement, both seem to be coming from someone who's holding a grudge, and it all smacks of impartiality. Apple was the plaintiff, why should they be punished? What about the California ruling that awarded Apple over a billion dollars? Does Samsung have to place an advertisement on their front web page stating that they infringed upon 6 of their patents? The Brits have this hatred for Apple in general and I think this is a case of it rearing its ugly head, just in an official capacity.

  1. coffeetime

    Senior User

    Joined: 11-15-06

    Does this particular Judge has something against American? This type of punishment is somewhat pre-historic. An open apology letter whenever you lost the case? Wow, how about an open apology letter from the Brit to the World for the unfair colonization?

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