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IDC: Android at 75 percent smartphone market share

updated 04:42 pm EDT, Fri November 2, 2012

BlackBerry, Symbian plummet year-over-year, iOS ticks up

Seventy-five percent of the smartphones shipped last quarter ran Google's Android operating system, according to new figures out from market analysis firm IDC. The new total represents a jump of nearly 20 percentage points over Android's market share for the same quarter last year, with much of Android's growth coming from corresponding drops in share for Nokia's Symbian platform and Research In Motion's BlackBerry operating system. Year-over-year, Android smartphone shipments were up 91.5 percent, while shipments of smartphones running Apple's iOS were up 57.3 percent.

In total, IDC estimates that 181.1 million smartphones were shipped in the third quarter. That represents a jump of 46.4 percent from the same quarter last year. Of that figure, 136 million were Android devices, and 26.9 million ran iOS.

IDC estimates that Apple holds 14.9 percent of the smartphone market, up 1.1 percentage points from Q3 2011, while Android's 75 percent share is up 17.5 points from its Q3 2011 share.

Symbian saw the biggest drop in share, down from 14.6 percent last year to 2.3 percent this year. Year-over-year, shipments of Symbian based smartphones were down 77.3 percent. RIM's BlackBerry fared little better, shedding more than half its share since Q3 2011 and clinging to a 4.3 percent share of shipments this past quarter.

Microsoft's Windows Phone platform shipped 3.6 million units this past quarter, up 140 percent from the same quarter last year. Its share of the smartphone market, though, ticked up only 0.8 percent to 2 percent for the quarter.

Previous numbers from IDC indicate that Samsung and Apple account for the lion's share of smartphone sales. Samsung is the largest Android handset manufacturer, and the South Korean conglomerate continues to lead all vendors.

by MacNN Staff



  1. Eldernorm

    Fresh-Faced Recruit

    Joined: 09-26-07

    OK, Samsung is moving lots of phones... Great... But....... Apple is making 75% share of the profit of the smart phone market and Samsung is shipping 75% of the phones...

    So what idiot company is working its but off making tons of different incompatable phones but making only 20% of the profit>>>

    Is that how its supose to work. ??

    Just a thought.

  1. Zanziboy

    Forum Regular

    Joined: 08-27-08

    Android is duplicating the failed Microsoft model of the 1990's. While manufacturing an Android phone benefits companies like Samsung in the short term, it hurts the manufacturers in the long-run. Increased pressure on margins and the rising Won and Yen, will eventually push display and processor fabrication technology to China. Once China display and chip fabrication, it is "game over" for most of the Android manufacturers. The Android market structure primarily benefits the value-added service provider: Google.

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