AAPL Stock: 117.81 ( -0.22 )

Printed from

Sony reports $198 million loss for Q2, stems heavy losses

updated 04:11 am EDT, Thu November 1, 2012

Sony begins turning key businesses around as losses get smaller

Sony has reported a $198 million loss for its Q2 result, stemming the flow of major losses. Last year the company racked up a staggering $5.7 billion in debt as it struggled to restructure and refocus its businesses. The company posted the loss despite revenue of $20.6 billion, although this was a better result than for the same period last year where it took losses of $350 million.

TVs and home entertainment continued to make losses, although this was limited to $203 million in a segment where margins can be as little as 5 percent. Suprisingly, gaming sales fell 16 percent, reducing revenue in the segment to $1.9 billion while returning a modest profit of $29 millon. On a positive note, its chip division turned in a profit of $382 million after a series of losses, while its mobile division doubled its revenue to $3.9 billion but stiff competition meant that it still returned a loss of $29 million.

Looking forward, Sony will aim to trim its workforce by 10,000 globally as it seeks to become more streamlined and focus on what it considers are its core businesses. New CEO Kaz Hirai holds considerable status within Sony and the business world for turning Sony's loss-making PlayStation division into a profitable enterprise. It also recently invested $625 million in Olympus's medical imaging division where it aims to share 4K technology with Olympus while getting a slice of that company's highly profitable business division.

by MacNN Staff




Login Here

Not a member of the MacNN forums? Register now for free.


Network Headlines

Follow us on Facebook


Most Popular


Recent Reviews

Ultimate Ears Megaboom Bluetooth Speaker

Ultimate Ears (now owned by Logitech) has found great success in the marketplace with its "Boom" series of Bluetooth speakers, a mod ...

Kinivo URBN Premium Bluetooth Headphones

We love music, and we're willing to bet that you do, too. If you're like us, you probably spend a good portion of your time wearing ...

Jamstik+ MIDI Controller

For a long time the MIDI world has been dominated by keyboard-inspired controllers. Times are changing however, and we are slowly star ...


Most Commented