AAPL Stock: 117.34 ( -0.96 )

Printed from

CEA rebrands 4K television label as Ultra High-Definition

updated 08:12 pm EDT, Sat October 20, 2012

Industry expected to use UHD, Sony opts to differ

The Consumer Electronics Association has changed the name of 4K to Ultra High-Definition, or the shorter Ultra HD. The rebrand was put to a vote earlier this week, and the CEA's Board of Industry Leaders unanimously voted for the change, as well as minimum performance characteristics for the format.

The rebrand appears to be the same as the already-approved International Telecommunication Union standard, itself called UHDTV. Both require televisions that have at least a 3840x2160 resolution in a 16:9 aspect ratio, though the CEA specification mentions that display products are required to have at least one digital input capable of carrying and presenting native 4K format video at the full resolution without relying solely on up-converting.

Though it is expected that most television manufacturers will use the Ultra HD term, Sony has confirmed it will not. In a statement picked up by The Verge, it will use its own branding "to ensure clarity for consumers." Instead of UHD or the like, it is opting to brand its products as 4K Ultra High Definition (4K UHD).

by MacNN Staff



  1. reader50


    Joined: 06-01-00

    4K is such a simple label. It gives the (approx) horizontal resolution, unlike the current 1080p/720p numbers. And the label easily extends to future 8K or 16K standards.

    Now we're going to have HD, Full HD, Ultra HD, (and in future) Extreme HD, Mega HD, and Super HD. Eventually, QSHDwCF (quad super HD with comb filter). The PC "graphics adapter" names went this way, and turned into an alphabet soup. So much simpler to give a real (or near-real) number and call it a day.

  1. rejdmast

    Fresh-Faced Recruit

    Joined: 10-21-12

    How stupid are these companies? Consumers are already so confused with hi-def, super hi-def, etc. They have no clue as to what is what. Look at the marketing for cell phones - 4G - LTE, etc. - they don't have a clue as to which system is better - all the better for the companies that don't have LTE. If hi-def could be quantified as 2K, 4K, 6K, etc. consumers would have a hint of a clue that bigger is better. I hold out little hope for brain dead Americans to figure it out on their own.

  1. Waragainstsleep

    Addicted to MacNN

    Joined: 03-20-04

    It actually helps manufacturers to confuse the hell out of consumers, that way there will always be enough idiots to buy the old stock of lower res equipment.

Login Here

Not a member of the MacNN forums? Register now for free.


Network Headlines

Follow us on Facebook


Most Popular


Recent Reviews

Ultimate Ears Megaboom Bluetooth Speaker

Ultimate Ears (now owned by Logitech) has found great success in the marketplace with its "Boom" series of Bluetooth speakers, a mod ...

Kinivo URBN Premium Bluetooth Headphones

We love music, and we're willing to bet that you do, too. If you're like us, you probably spend a good portion of your time wearing ...

Jamstik+ MIDI Controller

For a long time the MIDI world has been dominated by keyboard-inspired controllers. Times are changing however, and we are slowly star ...


Most Commented