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Google announces $8 billion run rate from mobile

updated 06:27 pm EDT, Thu October 18, 2012

More than half a billion Android devices, 1.3M daily

In a conference call discussing its earnings report today, Google executives revealed that the company had achieved an $8 billion run rate on in mobile ads, including gross revenue from the mobile sales of Google Play content and consumer spending on Play apps. The new figure indicates that Google is making significant strides in the mobile sector, even as its earnings underperformed investor expectations in the face of a slumping global economy and a drop in advertising pricing. The search giant also announced that there are more than half a billion active Android devices in the world today, with 1.3 million more activated each day.

The $8 billion run rate figure given today is up considerably from the same figure for last year, when Google claimed a $2.5 billion run rate. Last year's figure, though, did not include all that this year's figure does. The new figure includes music, movies, books, and apps from the Play Store, but not all of those are counted in the same fashion. Apps are logged on a net basis, while other Play Store content is booked on a gross basis.

Mobile ads, according to Google executives, accounted for the "vast majority" of Google's $8 billion run rate.

by MacNN Staff



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