toggle

AAPL Stock: 121.3 ( -1.07 )

Printed from http://www.macnn.com

Report: Apple Stores' EasyPay to be updated for Passbook

updated 07:54 pm EDT, Mon October 15, 2012

Logical progression of Apple Store app abilities

Apple, which launched the "EasyPay" system of allowing users to buy accessories and self-checkout at Apple Stores by scanning a bar code with the Apple Store app on their iOS device late last year, plans to add Passbook functionality that could allow users to buy (and eventually even reload) Apple Store gift cards, possibly book Genius Bar appointments or provide reservations on top-selling items, or allow users to buy more expensive hardware and other items using Passbook's pay codes.

Currently, customers who have the Apple Store app on their iOS devices can buy select accessories and pay for them directly using the credit card tied to their iTunes account. The buyer simply scans the desired item using the device's camera, then verify that they want to buy it by confirming their iTunes credentials. The company is updating in-store EasyPay POS software for employees, who typically carry custom-backed iPod Touch devices equipped with card readers and the software. Under the new system, the custom case will no longer block the higher-resolution back camera, allowing it to be used to scan Passbook codes.

The upgrade could allow users to finally purchase hardware and other more expensive items via their mobile device, with a "pay code" appearing in Passbook once the credit card confirms the purchase and alerts the store to set aside the item. Users would simply let employees scan the pay code on their iDevice in the store, and walk out with the merchandise. Apple currently has over 400 million iTunes accounts that have credit cards attached to them.

The feature could conceivably be rolled out in time for the holiday shopping season, and could help Apple stores deal with the expected rush as well as make more users aware of the Passbook app and its potential. Already a sleeper hit with baseball fans, movie buffs and air travellers, the app continues to gain support from various businesses. Recently, ticket sellers tickets.com, Eventbrite and Ticketmaster have updated their apps to add support for Passbook, along with Starbucks, American Express and others.








by MacNN Staff

POST TOOLS:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

Follow us on Facebook

toggle

Most Popular

Advertisement

Recent Reviews

HP 14-x030nr 14-inch Chromebook

If you're like us, chances are you've come to realize that you need the ability to access the Internet on the go. Also, you've prob ...

15-inch MacBook Pro with Force Touch

Apple's 15-inch Retina MacBook Pro continues to be a popular notebook with professional users and prosumers looking for the ultimate ...

Typo keyboard for iPad

Following numerous legal shenanigans between Typo -- a company founded in part by Ryan Seacrest -- and the clear object of his physica ...

toggle

Most Commented