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HTC exits US tablet market, but will keep a watchful eye

updated 02:11 pm EDT, Wed October 10, 2012

HTC gives up on US tablet market but may return in the future

Taiwanese smartphone and tablet maker HTC has revealed it will stop selling tablet devices in the US. The market is saturated and Apple's iPad is far and away the leading offering, according to HTC's global online communications manager, Jeff Gordon. He did indicate the company will keep an eye on the market, however, and may return with a product it feels will adequately compete with the market leader.

In the past two years, HTC launched three tablets in the US, including the Flyer, Evo View 4G, and Jetstream, though none of them are still on sale now. All used Google's Android operating system.

"It was a great learning experience for us, and they definitely met expectations," Gordon said, as per a FierceWireless report. If it does return in the future, HTC may take on smaller and lower-end tablets such as Google's Nexus 7, which offers Wi-Fi access only. It's open to either this option or the high-end spectrum, as its previous devices ranged from $300 to $700 in price.

By moving away from tablets, HTC joins LG and HP who also exited the market recently.

by MacNN Staff



  1. iphonerulez

    Dedicated MacNNer

    Joined: 11-28-08

    Smart move for HTC. They're having a tough enough time profiting from their smartphone division. One Android tablet vendor down and a few more to go. No point in staying in a market where you can't sell your product or profit from. These companies think they can afford to play around in a market where deep pockets are needed. There should be more of a shakeout in the future. Some pundits think that Android tablets will easily take over. They may gain majority share in time, but they're not going to profit from doing so. As long as they're willing to practically give away their products then they'll can have as much market share as they can afford to temporarily take but it won't last. :lol:

  1. Charles Martin

    MacNN Editor

    Joined: 08-04-01

    "may return with a product it feels will adequately compete with the market leader."

    Translation: "we never had anything near as good as the iPad. Thanks to all the suckers who DID buy our products, good luck with support on that."

  1. SockRolid

    Forum Regular

    Joined: 01-21-10

    HTC? They made pad computers?

    Wow. Who knew.

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