AAPL Stock: 118.03 ( -0.85 )

Printed from

T-Mobile denies dropping iPhone from unlocking campaign

updated 01:12 pm EDT, Wed October 10, 2012

Carrier says it has 'stepped up' efforts

T-Mobile USA is denying claims that it plans to drop the iPhone from its "Unlimited and Unlocked" campaign, a spokesperson tells 9to5Mac. Yesterday TmoNews reported that T-Mobile had issued an internal memo warning workers to no longer refer to Apple or the iPhone as a part of Unlimited & Unlocked marketing. The document also allegedly mentioned that "BYOi [Bring Your Own iPhone] Program focus will change to BYOD [Bring Your Own Device]," although "iPhone Demo Devices should continue to be used for training and customer demonstration purposes."

"T-Mobile's planned efforts have not changed," the spokesperson says. "As noted in T-Mobile's September 10th blog...T-Mobile has stepped up its Bring your own device efforts -- which include unlocked iPhones. These efforts began in September and will continue as planned this fall."

T-Mobile is believed to have over 1 million iPhone owners on its network, despite not being an Apple partner, and the potential hurdles of unlocking the hardware. Using T-Mobile also means being limited to 2G and Wi-Fi data, since the company only recently started buiding out a 1,900MHz 4G network compatible with the iPhone. New York City, Seattle, Las Vegas, and Washington represent initial coverage areas.

by MacNN Staff




Login Here

Not a member of the MacNN forums? Register now for free.


Network Headlines

Follow us on Facebook


Most Popular


Recent Reviews

Ultimate Ears Megaboom Bluetooth Speaker

Ultimate Ears (now owned by Logitech) has found great success in the marketplace with its "Boom" series of Bluetooth speakers, a mod ...

Kinivo URBN Premium Bluetooth Headphones

We love music, and we're willing to bet that you do, too. If you're like us, you probably spend a good portion of your time wearing ...

Jamstik+ MIDI Controller

For a long time the MIDI world has been dominated by keyboard-inspired controllers. Times are changing however, and we are slowly star ...


Most Commented