updated 02:28 pm EDT, Wed October 3, 2012
Company said to be eyeing alternative design
Apple may be considering a long-term transition away from Intel chips for its Mac computers, according to a new report. Citing unnamed insiders, authors of a Bloomberg outlook for Apple's future under CEO Tim Cook suggest the company's leadership has "deliberated" over the move, which would help differentiate its computers from the competing Windows/Intel platform.
Older Macs built in the mid-1990s until 2006 were equipped with PowerPC chips, built by IBM and designed through direct collaboration with Apple engineers. The company eventually took a different tack, embracing Intel processors and phasing out PowerPC support.
Speculation surrounding yet another strategy shift has continued to smolder. A 2010 rumor suggested Apple was in discussions to use AMD chips as an alternative to Intel components, however the alleged talks have yet to come to fruition.
Apple has embraced in-house design for its mobile platforms, culminating in the dual-core "Apple A6" SoC that powers the iPhone 5. Benchmark tests suggest the handset outperforms its Android competition, including Samsung's quad-core Galaxy S III.