updated 01:55 pm EDT, Sat September 29, 2012
Before iOS 6, 25 percent were using Google Maps daily
Utilization of Apple's iOS 6 Maps app appears to have plummeted in the days since its release. According to one study from data management company Snappli, only four percent of users running iOS 6 are still using Apple Maps, a dramatic drop from just a week ago, when the app debuted. Snappli's figures also show that Apple Maps usage is far below the levels the company saw when Google's Maps app was the standard on iOS.
Snappli helps users stay within their limits by compressing data and video. To derive its maps figures, the company looked at data usage among its 5,000 users in the days since iOS 6 was released. The company found that 64 percent of its users in the US and UK had migrated to iOS 6.
Prior to the release of iOS 6 25 percent of Snappli users were viewing Google Maps at least once a day. Shortly after the release of iOS 6, 35 percent of Snappli users on that operating system were using Apple Maps. Now, though, that figure has dropped to four percent.
The degree to which one can extrapolate Snappli's figures to the wider iOS 6 user base is uncertain. The app serves a particular subset of users, and those users may well be particularly disinclined to use iOS 6 Maps. The study does, though, add a numerical element to the ongoing fiasco surrounding the iPhone maker's decision to switch away from Google's maps in favor of its own solution.