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Apple CEO Tim Cook makes apology for state of iOS 6 Maps

updated 10:53 am EDT, Fri September 28, 2012

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In a rare open letter, Apple CEO Tim Cook has issued a formal apology for problems with the iOS 6 version of Maps. "At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better," Cook writes.

"We launched Maps initially with the first version of iOS," he goes on. "As time progressed, we wanted to provide our customers with even better Maps including features such as turn-by-turn directions, voice integration, Flyover and vector-based maps. In order to do this, we had to create a new version of Maps from the ground up.

"There are already more than 100 million iOS devices using the new Apple Maps, with more and more joining us every day. In just over a week, iOS users with the new Maps have already searched for nearly half a billion locations. The more our customers use our Maps the better it will get and we greatly appreciate all of the feedback we have received from you.

"While we're improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app.

"Everything we do at Apple is aimed at making our products the best in the world. We know that you expect that from us, and we will keep working non-stop until Maps lives up to the same incredibly high standard."

Users of iOS 6 Maps have complained about inaccuracies, missing features, and instances of badly-rendered graphics. Apple is believed to have abandoned Google content largely over the absence of turn-by-turn directions, even though it had over a year left on its contract, and Google had comprehensive coverage and a wide range of features. Google is said to be working on a standalone Google Maps app for iOS, but hinted that it may still be some months before it reaches the App Store.

by MacNN Staff



  1. ezylstra

    Fresh-Faced Recruit

    Joined: 07-04-99

    Absolutely incorrect headline. Tim Cook apologized for "the frustration" caused by Maps. It is right there in his quote.

  1. And.reg

    Mac Elite

    Joined: 02-22-04

    Who cares? Same difference. We know why he's apologizing (all of the above), and I support that.

  1. coffeetime

    Senior User

    Joined: 11-15-06

    Waze? It's a video game (+social network) incorporated into turn-by-turn navigation.... very annoying.

  1. wrenchy

    Forum Regular

    Joined: 11-03-09

    iSuddenly have a greater respect for Mr. Cook.
    If your products or services suck, say so. Don't blame your customers for "Using it wrong".

  1. Grendelmon

    Senior User

    Joined: 12-26-07

    Apple Highlights third-party mapping apps in app store

    While I consider this to be a very nice thing of Apple to do for it's customers, the action speaks for itself.

  1. blahblahbber


    Joined: 02-01-05

    I believe Tim Cook is lying.... crApple didn't create it from the ground up. They are using another company's tech.

  1. Tanker10a

    Fresh-Faced Recruit

    Joined: 01-16-03

    As much as I hate to admit this, S.J. wouldn't have never apologize for a bad product...
    I am very pleased and nonetheless impressed with Mr. Cook's gallantry...
    That's 2-:thumbsup::thumbsup: from me.

  1. cgc

    Professional Poster

    Joined: 03-25-03

    Originally Posted by blahblahbberView Post

    I believe Tim Cook is lying.... crApple didn't create it from the ground up. They are using another company's tech.

    I don't think you wrote that post and copied and pasted words from other people's posts you found on the Internet.

  1. blahblahbber


    Joined: 02-01-05

    Originally Posted by cgcView Post

    I don't think you wrote that post and copied and pasted words from other people's posts you found on the Internet.

    yeeeah.... cuz we all know crApple creates innovation rather than buy innovation. I copied that too??

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