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Report: Instagram passes Twitter in active users

updated 04:25 pm EDT, Thu September 27, 2012

New comScore data puts Instagram at 7.3M/day

Instagram has surpassed Twitter in terms of daily active mobile users, according to new figures out today. The new figures come from comScore, which says in its new mobile measurement report that Instagram, recently purchased by Facebook, averaged 7.3 million daily active users in the month of August, while Twitter averaged 6.9 million over the same period. The research firm's figures also showed that Instagram users are spending more time interacting with the service than are Twitter users.

Instagram users spend 257 minutes per month on average accessing the site, according to comScore's August figures. Twitter users, by comparison, were spending an average of 170 minutes interacting with Twitter.

Twitter still leads in terms of overall unique US mobile visitors, with 29 million smartphone visitors in August, while Instagram had 22 million. [via AllThingsD]

by MacNN Staff



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