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Kobo targets Brazilian market with Livraria Cultura deal

updated 10:41 pm EDT, Sun September 16, 2012

Livraria Cultura to sell Kobo devices below Kindle costs

Kobo will partner with major Brazilian bookseller Livraria Cultura to sell its e-readers and ebooks. The e-reader manufacturer confirmed the partnership in a blog post last Friday. The deal will give Kobo a foothold in the burgeoning Brazilian e-reader market, which has seen increased attention from the major digital reader and e-book retailers over the past year.

Livraria Cultura, Brazil's largest bookstore, entered the e-reader sector in 2010 and became Brazil's first bookstore to sell books online. Livraria already has more than 200,000 ebooks available, and the partnership with Kobo, which has nearly three million ebooks, will greatly expand that library. Livraria Cultura, which currently carries iriver's Story devices and Positivo's Alfa e-reader, will now carry Kobo's devices as well.

The move will bring Kobo into closer competition with Amazon and Apple, both of which have targeted the Brazilian market for expansion. In July, Amazon was reported to be working on bringing a digital-only portal to Brazil in the fourth quarter of this year. Apple has been rumored since April to be aiming for the Brazilian sector with an expansion of its iBookstore.

by MacNN Staff



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