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Apple leads JD Power rankings for tablet satisfaction

updated 05:44 pm EDT, Thu September 13, 2012

Amazon Kindle Fire follows close behind

Apple has scored highest in a new JD Power customer satisfaction survey of tablet owners. The iPad has earned Apple a score of 848 -- above an industry average of 832 -- as well as five stars in JD Power's Power Circle ratings. Close behind with a 4/5 rating and a score of 841 is Amazon, which has so far only had one tablet computer, the 2011 model of the Kindle Fire. New Fires were recently announced.

Just below the average score is Samsung with 827, based on the company's Galaxy Tab series. Trailing behind are Acer, Barnes & Noble, and HP, which scored 811, 803, and 790, respectively. All three have only picked up two-star Power Circle ratings.

Also mentioned in the survey are some usage statistics. Of the people in the poll group that have both tablets and smartphones, 40 percent say that they spend more time browsing the web on their tablet than their phone. The same demographic additionally spends 56 percent more time playing games.

About 25 percent of tablet owners are using their devices for business. A third, meanwhile, say they are likely to buy a new tablet in the next 12 months. In terms of corporate loyalty, 90 percent of the people who rated a device 10 out of 10 said they were likely to buy another piece of electronics from the same company. 61 percent of tablet owners share their gear with at least one other person.

by MacNN Staff



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