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Nokia Lumia 920 optical image stabilization demoed, faked

updated 10:28 pm EDT, Wed September 5, 2012

Public apology admits video not shot with Lumia 920

Alongside the launch of the Nokia Lumia 920 phone earlier today, a new feature called "PureView" made its debut. One benefit of PureView is Nokia's optical image stabilization (OIS), as demonstrated in promotional media, featuring a couple recording with the phone as they ride down a river road. The ad showed side-by-side video, representing the OIS feature in action. Nokia has since confirmed in an apology that the video was not shot with the Lumia 920 as originally represented, but by a film crew with physical stabilization, on a truck riding alongside the couple.

The report on The Verge noted "a curious reflection in the window of the trailer in the background. It's not a young man riding his bicycle alongside the cheerful model, but instead a big white van with a lighting rig and a cameraman standing in the doorway -- with what appears to be a large camera rig."

Following the reveal of the video as faked, Nokia published a public apology on its official blog. Spokesperson Heidi Lemmetyinen said that "hindsight is 20/20, but we should have posted a disclaimer stating this was a representation of OIS only. This was not shot with a Lumia 920. At least, not yet. We apologize for the confusion we created." Proving that the software in the phone is capable of some level of image stabilization, a video (seen below) was also published demonstrating what the phone is truly capable of.

While the omission of a disclaimer saying that the video wasn't actually shot on the advertised phone is easily dismissible to most seasoned TV advertising viewers, the FTC Act explicitly prohibits unfair or deceptive advertising in any medium -- promotional videos included. From a synopsis of advertising and marketing internet rules provided by the FTC, demonstrations "must show how the product will perform under normal use" which was clearly not the case with the video as originally presented.

by MacNN Staff



  1. SierraDragon

    Mac Elite

    Joined: 03-22-04

    It is only vaporware anyway. Classic Microsoft and partner.

  1. Spheric Harlot

    Clinically Insane

    Joined: 11-07-99

    This is so pathetic, it really angers me.

    No release date, no pricing, faked "demos".

    WTF? Keep your ****ing trap shut until you know you've got a product, and then ship it.
    Announce stuff that you know is functional. You can't fool anyone any longer. This isn't 1996.

  1. davidlfoster

    Fresh-Faced Recruit

    Joined: 12-06-05

    Lame. Very lame.

  1. Wingsy

    Fresh-Faced Recruit

    Joined: 04-14-05

    Apologizing was their only option after being caught red-handed. If Nokia wants me to believe they didn't already know it was a fake before this was revealed, then they are even dumber than I thought (which was pretty dumb).

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