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Samsung reassures employees in post-verdict internal memo

updated 02:04 pm EDT, Mon August 27, 2012

Memo points out different decisions in other countries

Following the considerable defeat handed it last Friday, Samsung has issued an internal memo reassuring its employees and reaffirming its commitment to continue the fight against Apple. The note was revealed today in a post on Samsung Tomorrow Global, and its language is decidedly less defiant than the initial statement Samsung issued Friday evening. The internal memo, like that previous statement, makes no mention of an appeal. It does point out, though, that there are a number of steps left in the legal process, and it seems likely that appeal will prove to be one of those steps. The memo's contents are reproduced in their entirety below.

On Friday, August 24, 2012, the jury verdict in our trial against Apple was announced at the US District Court for the Northern District of California. The following is an internal memo that reflects Samsung's position regarding the verdict:

We initially proposed to negotiate with Apple instead of going to court, as they had been one of our most important customers. However, Apple pressed on with a lawsuit, and we have had little choice but to counter-sue, so that we can protect our company.

Certainly, we are very disappointed by the verdict at the US District Court for the Northern District of California (NDCA), and it is regrettable that the verdict has caused concern amongst our employees, as well as our loyal customers.

However, the judge's final ruling remains, along with a number of other procedures. We will continue to do our utmost until our arguments have been accepted.

The NDCA verdict starkly contrasts decisions made by courts in a number of other countries, such as the United Kingdom, the Netherlands, Germany, and Korea, which have previously ruled that we did not copy Apple's designs. These courts also recognized our arguments concerning our standards patents.

History has shown there has yet to be a company that has won the hearts and minds of consumers and achieved continuous growth, when its primary means to competition has been the outright abuse of patent law, not the pursuit of innovation.

We trust that the consumers and the market will side with those who prioritize innovation over litigation, and we will prove this beyond doubt.

by MacNN Staff



  1. jr704

    Fresh-Faced Recruit

    Joined: 02-18-07

    "History has shown there has yet to be a company that has won the hearts and minds of consumers and achieved continuous growth, when its primary means to competition has been the outright abuse of patent law, not the pursuit of innovation."

    Boy talk about calling the kettle black! Lol... Samsung is completely trying to spin public perception about of Apple. In my opinion Apple has been one of the few companies over the past 10 years that has led innovation, both on design and UI across all their products. Granted there's a lot of shades of gray when it comes to the word "innovation", but very few companies have actually come up with very original hardware designs and integrated software like Apple. I believe these kinds of statements make Samsung look even more dubious than before.

  1. Zanziboy

    Forum Regular

    Joined: 08-27-08

    History repeats itself.

    Samsung is trying to reassure employees that copying is legal. It's funny how Samsung is similar to Microsoft. When Microsoft copied Apple and was sued, Microsoft claimed that most of the innovations were things they were developing in house anyway. Microsoft spent millions in advertising to make people believe Microsoft was an innovative company and Apple was failing due to a lack of innovation. Samsung will spend billions on advertising to mislead people as well.

    It just shows that with enough money, facts don't matter.

  1. TheGreatButcher

    Mac Enthusiast

    Joined: 06-11-00

    Now that Steve is gone, it appears the Reality Distortion Field can now be associated with Samsung.

  1. Stuke

    Forum Regular

    Joined: 02-11-05

    Well, honestly, what else would you expect Samsung to say..."sorry, but of course we copied and unfortunately we got caught, again, sorry employee and consumer.". Naturally it is the court's fault they lost, the jury's fault, the US legal system's fault, everyone but Samsung's. How else do you respond? The general public not including anyone semi-tech-savvy just hears the 30-60 second evenIng news, or reads the morning headline "Apple won 1 billion USD from Samsung who was found guilty of patent infringement." Then the near semi-tech-savvy start wondering how their non-Apple, perhaps even Samsung Android device will look like at next upgrade, maybe even consider going to Apple out of some personal "fear" they are using an infringing product. And before you know it, Samsung's in a worldwide marketing relations fight for its right to be a smartphone maker. Of course their memo says they did no wrong (that others aren't also doing and that is vital for consumer choice...blah, blah, blah). Face it, admit it, and move on Samsung!

  1. LatinKimchi

    Fresh-Faced Recruit

    Joined: 08-25-12

    Xerox -> Apple -> Microsoft........

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