Apple's "experimental" commercials were truly dreadful and are a scary omen of what might happen to Apple in the post-Jobs era. They were to advertising what the Performa was to computers. If there is a keynote for a post-Jobs device that lacks his polish, Apple's stock will crash faster than you can say Bandai Pippin.

There are always those who take everything too seriously... and usually they are former PC users. Of course in the PC world there was a "high priest effect" involved whereby 15 years of struggling with c-r-a-p meant you had paid your dues and since Apple is supposed to be "easier," complaints arise. These so-called technically literate oafs (really, that's what they are) do not REALLY know the vast majority of the public who become confused all the time with changes and who want to make sure they don't purchase the wrong thing or do the wrong thing. I have plenty of computer "unsavvy" customers and the deal is to TREAT them with respect.

This Apple bashing and Post Jobs bashing is absurd. Most of us REAL Apple users, owners, and lovers just want you pervs to go back to your PC caves. And for all of you who are so technically smart why don't you just not watch the commercials, no doubt they weren't meant for you anyway.

I do not get you complainers (esp. the media)--if you don't like something just don't BUY it! How many of you geniuses realize that one of the greatest things under Steve Jobs' watch was having the BEST SUPPLY man in the world at the helm? Tim Cook! He made Apple tons of money and now that the stock is higher than it ever was under Steve's watch, you are still complaining and still prophesying... and you are still wrong. It's easy to "play" with someone else's money.

I'm totally with BobFozz on this. Those ads weren't aimed at power users or hardcore Mac people like us. They were aimed at a different demographic that (it's painfully apparent) some Mac users can't relate to.

I'm not sure the ads were perfect, but I've been pretty bored with the celebrity ones too -- I think the Genius ads were better than those, though I might agree with some who say the "customers" in ads were just a bit TOO dimwitted. Tone that down a bit and you might well have had a winner with the general public.

What Apple should really consider is a campaign that challenges iPhone and iPad owners to consider "completing the set" by buying a Mac. That's sort of where these ads were trying to go but weren't quite there.

PS. To those who really slam the Genius ads -- do you watch commercials at all? Apple's worst ad EVER (and these aren't them, believe me) is better than easily 95 percent of anyone else's ads. Get some perspective!