updated 03:08 pm EDT, Mon August 20, 2012
Genius Bar visits averaging 50,000 per day
During its 2012 fiscal year, Apple has seen almost 300 million visitors to its retail stores so far, The Loop says it has learned from a meeting with the company. The Apple fiscal year begins in October. The company also reportedly revealed that it handles about 50,000 Genius Bar appointments every day, scattered across over 370 stores. Over the weekend, the 374th and 375th Apple Stores launched in Canada.
Apple normally waits until quarterly results calls to announce details of its retail operations. It may have few reasons to stay quiet though, since the chain has been expanding continuously during the past several years. More recently Apple has focused on the international market, increasing the pace of openings in China, Europe, and Australia.
The company did stumble into controversy this summer when it tried to restructure how it staffs stores. The effort backfired, leading to many part-time workers having their hours drastically reduced at a heavy personal cost. Apple has since reverted to its old staffing scheme.