AAPL Stock: 117.81 ( -0.22 )

Printed from

Google to buy Frommer's travel brand

updated 04:12 pm EDT, Mon August 13, 2012

Travel products may roll into Zagat ratings

The Wall Street Journal is reporting that Google will soon close a deal that will see the search giant acquire the Frommer's travel brand from a publicly-owned company. The acquisition -- in combination with Google's acquisition of Zagat last year -- will give the search giant an even greater suite of product, service, and location rating capabilities. The financial aspects of the acquisition have yet to be announced, and the Journal says Google is still looking into exactly how it will roll Frommer's services into its own. A note on Frommer's web site confirmed the acquisition today.

Frommer's publishes a series of guidebooks and apps that provide travelers with information and reviews on locations around the world. The company highlights special deals, suggests trip activities, and connects travelers to hotels and other businesses.

The travel brand will now likely be folded into Google's larger review services, which includes Zagat ratings as well as a number of other in-house user rating options. Google hasn't announced whether Frommer's book guides will remain in their current physical format or whether they will be transitioned into a digital product. Also uncertain is the fate of Frommer's existing iOS apps. The company publishes guides for both the Android and iOS platforms, and Google may discontinue support for the app as the company works to integrate Frommer's.

by MacNN Staff



Login Here

Not a member of the MacNN forums? Register now for free.


Network Headlines

Follow us on Facebook


Most Popular


Recent Reviews

Ultimate Ears Megaboom Bluetooth Speaker

Ultimate Ears (now owned by Logitech) has found great success in the marketplace with its "Boom" series of Bluetooth speakers, a mod ...

Kinivo URBN Premium Bluetooth Headphones

We love music, and we're willing to bet that you do, too. If you're like us, you probably spend a good portion of your time wearing ...

Jamstik+ MIDI Controller

For a long time the MIDI world has been dominated by keyboard-inspired controllers. Times are changing however, and we are slowly star ...


Most Commented