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Google to penalize pirates, infringers in search rankings

updated 07:51 pm EDT, Fri August 10, 2012

Will take content complaints into account for search results

Google is set to become more aggressive against sites hosting allegedpirated material. From next week, the search engine will start to factor in the number of valid copyright notices it receives against a site, penalizing those with high numbers by placing them lower in search results. The ranking will "help users find legitimate, quality sources of content more easily," according to a post in the company's blog post.

After rebooting the copyright-removal system two years ago, Google has received more data from copyright holders about potential infringers, to the level that it received notices against 4.3 million URLs in the last 30 days, exceeding the entire number of notices of 2009. Infringement accusations are said to influence the ranking, but will not be entirely removed from search results unless a valid copyright removal notice is received from the rights owner. Counter-notice tools will continue to be offered by Google, as the company aims to maintain transparency on copyright removals.

The Motion Picture Association of America (MPAA) issued a statement welcoming the move, with Senior Executive Vice President for Global Piracy and External Affairs Michael O'Leary claiming to be "optimistic that Google's actions will help steer consumers to the myriad legitimate ways for them to access movies and TV shows online." Saying he would be watching this development closely, he also added "the devil is always in the details," suggesting that there may be more work to do on the problem. [via Engadget]

by MacNN Staff



  1. WiseWeasel

    Junior Member

    Joined: 04-21-99

    Better headline: Google Declares War On Users

  1. mgpalma

    Forum Regular

    Joined: 09-27-00

    Long live MTR ;)

    [The ranking will "help users find legitimate, quality sources of content more easily,"]

    because google is the ONLY way to search the internet...

    just saying

  1. freediverx01

    Fresh-Faced Recruit

    Joined: 07-13-11

    It seems with every passing day we have another reason to hate Google and to seek alternatives.

  1. Chris Calone

    Fresh-Faced Recruit

    Joined: 01-12-02

    So Google will get aggressive against

  1. chefpastry

    Mac Enthusiast

    Joined: 11-14-05

    What about their wholesale bootlegging of books?

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