updated 06:12 am EDT, Fri August 10, 2012
Details of US Apple and Samsung sales revealed for first time
The high-stakes Apple versus Samsung court battle taking place in the Northern District of California has seen highly confidential sales figures (pdf) for the US market released. Although Apple, unlike Samsung, has always reported actual units sold on to end-users, these have only ever been global sales figures that have never been broken down by region. Samsung has tended to avoid revealing actual sales figures in favor of units shipped with the new court documents revealing the sometimes large discrepancy between shipments against actual units sold on to end-users.
From the release of the iPhone in 2007 though to the second quarter of this year, Apple has sold 85 million iPhones in the US alone, which amounted to revenue totaling some $50 billion. It also sold 46 million iPod touch devices yielding $10.3 billion. The iPad did not launch until 2010 with Apple having sold over 34 million iPads to US consumers alone in just over two years, which generated $19 billion. Although the US sales reflect a large portion of its overall sales, Apple has been adding more and more countries to its list of world wide markets, further driving its sales.
The sales figures for Samsung's devices only represent those models which Apple claims have infringed on its IP, totaling 21 million units sold over the period June 2010 to June 2012. Following the launch of the original Galaxy Tab in late 2010, Samsung only sold 262,000 units in the US, although it claimed it to have shipped over 2 million. Galaxy Tab and Tab 10.1 sales totaled 1.4 million for the period worth $644 million. Some of the other notable sales figures show that Samsung sold 1.675 million units of its Galaxy S II Epic 4G Touch, totaling $764 million in sales. The original Epic 4G sold 1.9 million units, although the largest seller was the Galaxy Prevail which notched up 2.25 sales with Galaxy S II variants all told selling total of 4.1 million units.
If Samsung is found guilty of infringing Apple's IP, damages would be broken down into a percentage for each device sold in the US, with preliminary estimates suggesting that it could cost the South Korean giant over $2 billion. However, if even just one juror holds out against siding with Apple, it could still be denied any compensation. The San Jose trial is now into its second week and is not expected to conclude until the end of August. [via AllThingsD]