toggle

AAPL Stock: 118.44 ( -2.86 )

Printed from http://www.macnn.com

Apple Stores start matching third-party iPhone discounts

updated 02:32 pm EDT, Thu August 9, 2012

Should keep some sales from being diverted

Apple Stores have been given the go-ahead to pricematch iPhone discounts from carriers and third-party retailers, a MacRumors source says. A chart supplied by the source shows Apple willing to provide a $49.01 discount on an 8GB iPhone 4 from carriers, RadioShack or Best Buy, and an identical amount off of 16, 32, and 64GB versions of the iPhone 4S sold by Sprint. With Target, only the 16GB iPhone 4S can be pricematched.

The pricematching option is also limited exclusively to Apple's retail locations, not the online store, and requires that someone say which company they're matching against. Apple has traditionally held iPhone prices static even as other vendors have offered discounts; the company may be worried, though, that cheaper prices are siphoning off store traffic, particularly at a time when it may be clearing out stock in advance of a sixth-generation device.




by MacNN Staff

POST TOOLS:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

Follow us on Facebook

toggle

Most Popular

Advertisement

Recent Reviews

HP 14-x030nr 14-inch Chromebook

If you're like us, chances are you've come to realize that you need the ability to access the Internet on the go. Also, you've prob ...

15-inch MacBook Pro with Force Touch

Apple's 15-inch Retina MacBook Pro continues to be a popular notebook with professional users and prosumers looking for the ultimate ...

Typo keyboard for iPad

Following numerous legal shenanigans between Typo -- a company founded in part by Ryan Seacrest -- and the clear object of his physica ...

toggle

Most Commented