AAPL Stock: 118.03 ( -0.85 )

Printed from

Apple 'Genius' TV ads stop airing during Olympics

updated 12:04 pm EDT, Tue August 7, 2012

Ad agency says spots were only intended for quick run

Apple's "Genius" series of TV ads have stopped airing during Olympic coverage, the company's ad agency has confirmed. A TBWA/Media/Arts Lab representative says that the commercials were only intended for a "first run" during the Olympics, specifically meaning the first weekend. Apple has yet to comment on the matter.

The ads feature an actor playing an Apple Store Genius that helps people in unusual situations outside of the store. They have been widely criticized, however, by blogs and web viewers. Stylistically the ads are uncharacteristic of the company, which has traditionally aimed at minimalism or more subtle humor.

by MacNN Staff



  1. testudo

    Forum Regular

    Joined: 08-06-01

    Yes, leave it to the mindless Mac-press to be looking for some 'meaning' to everything, including "Well, they aren't running the ad anymore. Why?????"

    More like "Why does anyone care??????"

Login Here

Not a member of the MacNN forums? Register now for free.


Network Headlines

Follow us on Facebook


Most Popular


Recent Reviews

Ultimate Ears Megaboom Bluetooth Speaker

Ultimate Ears (now owned by Logitech) has found great success in the marketplace with its "Boom" series of Bluetooth speakers, a mod ...

Kinivo URBN Premium Bluetooth Headphones

We love music, and we're willing to bet that you do, too. If you're like us, you probably spend a good portion of your time wearing ...

Jamstik+ MIDI Controller

For a long time the MIDI world has been dominated by keyboard-inspired controllers. Times are changing however, and we are slowly star ...


Most Commented