toggle

AAPL Stock: 117.16 ( -1.74 )

Printed from http://www.macnn.com

Apple 'Genius' TV ads stop airing during Olympics

updated 12:04 pm EDT, Tue August 7, 2012

Ad agency says spots were only intended for quick run

Apple's "Genius" series of TV ads have stopped airing during Olympic coverage, the company's ad agency has confirmed. A TBWA/Media/Arts Lab representative says that the commercials were only intended for a "first run" during the Olympics, specifically meaning the first weekend. Apple has yet to comment on the matter.

The ads feature an actor playing an Apple Store Genius that helps people in unusual situations outside of the store. They have been widely criticized, however, by blogs and web viewers. Stylistically the ads are uncharacteristic of the company, which has traditionally aimed at minimalism or more subtle humor.




by MacNN Staff

POST TOOLS:

TAGS :

toggle

Comments

  1. testudo

    Forum Regular

    Joined: 08-06-01

    Yes, leave it to the mindless Mac-press to be looking for some 'meaning' to everything, including "Well, they aren't running the ad anymore. Why?????"

    More like "Why does anyone care??????"

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

MacNN Sponsor

Recent Reviews

Epson PowerLite Home Cinema 3500 projector

Trying to find the perfect projector for a home theater can be tricky, as there are bountiful options on the market from a large numbe ...

Thecus N2310 NAS

For every computer user, there comes a point of critical mass in data storage. When it hits, external hard drives, USB sticks and DVD ...

iRig Pads

When it comes to mobile music products, IK Multimedia has positioned itself as one of the top suppliers. Right from the early days of ...

toggle

Most Commented