updated 12:04 pm EDT, Tue August 7, 2012
Ad agency says spots were only intended for quick run
Apple's "Genius" series of TV ads have stopped airing during Olympic coverage, the company's ad agency has confirmed. A TBWA/Media/Arts Lab representative says that the commercials were only intended for a "first run" during the Olympics, specifically meaning the first weekend. Apple has yet to comment on the matter.
The ads feature an actor playing an Apple Store Genius that helps people in unusual situations outside of the store. They have been widely criticized, however, by blogs and web viewers. Stylistically the ads are uncharacteristic of the company, which has traditionally aimed at minimalism or more subtle humor.