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News Corp.'s The Daily to lay off almost one-third of staff

updated 04:49 pm EDT, Tue July 31, 2012

Marks failure of iPad-focused publication to catch on

News Corporation publication The Daily is laying off almost a full third of its workers, according to sources for AllThingsD, which is owned by the same parent company. That translates into about 50 people, who are expected to get their job loss notices today. The editorial and sports departments are said to be taking the biggest hits, although "skeletal" coverage in those areas will remain. Other affected departments are said to include the design and production teams.

The Daily was once a flagship product for both News Corp. and Apple. For the former it was seen as step in transitioning away from traditional newspapers into the digital era; Apple, who collaborated on the once iPad-only app, benefited from the attention drawn to its tablet, and used the publication to inaugurate in-app subscriptions. While executives at The Daily say they have over 100,000 subscribers split between iOS and Android, the publication hasn't met News Corp. expectations, and has been losing millions of dollars. Recently it has been rumored that The Daily might be axed entirely.

The publication's editor-in-chief, Jesse Angelo, has nevertheless admitted that it might have to evolve. "This is the truth about the modern media business -- all outlets, including the ones writing about us, are under pressure to prove themselves as businesses. We are no exception, and to be sure, we will need to continue to evolve, adapt and change in order to compete and be successful," he wrote in a memo responding to rumors about The Daily's fate.

Other cost-cutting measures are reportedly planned as well, to the extent of only creating vertical layouts for pages. Many iOS and Android publications are designed to be read either vertically or horizontally. Nevertheless The Daily is said to be moving ahead with other plans, such as producing a weekend edition.




by MacNN Staff

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Comments

  1. bleee

    Mac Enthusiast

    Joined: 03-28-02

    The problem with The Daily was that the content was garbage, it felt like a tabloid or gossip magazine. I was expecting something along the lines of NY Times, it's ashame because the app itself was very impressive.

  1. pairof9s

    Mac Enthusiast

    Joined: 01-03-08

    That's too bad. I really like The Daily...it literally is my daily read in the morning and often later in the day.

    In a lot ways it feels like the way USA Today did when it sprung upon the newspaper landscape. Not too deep but thorough enough to get the message across. The interactive elements were also a plus.

    I hope they survive and thrive!

    /

  1. Salsa

    Forum Regular

    Joined: 10-27-03

    I thought The Daily had content that was (very surprisingly) a notch above USA Today. I wont miss the sports nor the opinions. The problem it had with competing with my traditional newspaper is that The Daily lacked local news. That's the only reason I didn't dump my local newspaper and switch to The Daily. Also, iPad newspapers don't download automatically, I have to launch the app and wait for the content to download.

    The last I heard, The Wall Street Journal has an electronic edition that is a subset of the full newspaper edition. I have been getting my bussiness news online for years now, but I would prefer a newspaper delivered automatically to my iPad and/or Kindle.

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