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New York City SoHo Apple Store to reopen on July 14th

updated 03:57 pm EDT, Thu July 12, 2012

Long expansion project finally finished

Apple's SoHo outlet in New York City will finally reopen on Saturday, July 14th, according to an official announcement. The store is said to have been "completely redesigned," and now features an event theater with extra seating, as well as the first Briefing Room in the city for business customers. The Genius Bar has been expanded as well; to attract people to the store, the first 3,000 visitors will get commemorative t-shirts.

The scale of the redesign is such that Apple has expanded into an office formally occupied by the US Postal Service, measuring 5,000 square feet. The effort forced Apple to close down the store for many months however, and pay about $1.4 million for a temporary location to handle sales traffic. SoHo's evolution should bring it into line with other, previously larger Apple Stores in the city.




by MacNN Staff

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