EasyPay to expand to Australian Apple Stores on Thursday
updated 10:06 am EDT, Tue July 10, 2012
Only handful of countries currently using app tech
Apple is rolling out EasyPay to its Australian retail stores beginning on Thursday, notes ifoAppleStore. The checkout service is integrated into the official Apple Store app for the iPhone, and lets people scan and pay for some products without even talking to a clerk. Although potentially increasing the risk of shoplifting, the service may nevertheless be worth it to Apple to speed up simple purchases so more complicated ones get extra attention.
EasyPay first launched in the US in November 2011. Since then, it has also become an option in the UK and the Netherlands. The logic behind the deployments so far is unclear; while the UK is one of Apple's biggest markets, the Netherlands has just a single outlet, and choosing Australia skips a number of other obvious markets such as Canada, France, or Germany.
