updated 01:53 pm EDT, Tue July 3, 2012
Will organize numoreous lifestyle apps
Apple has sent out a memo to developers, informing them of a new "Food and Drink" category coming to the App Store, reports say. The classification is broad, including "apps that help users cook and bake, mix drinks, manage recipes, find new restaurants and bars, and learn what their friends like to eat and drink," according to Apple's language. Many such apps are currently relegated to the Lifestyle category, where they can be harder to find.
Apps thought to be related to the new category will be moved there automatically, unless developers explicitly opt out by July 8th. Apple is, though, actively omitting "diet, grocery shopping, coupon clipping, or food-related game apps." That should exclude apps like Groupon, but include titles like Epicurious, OpenTable, and Urbanspoon.