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'Steve Jobs: The Lost Interview' up for rental on iTunes

updated 07:05 am EDT, Tue July 3, 2012

Lost Steve Jobs interview dock on iTunes as $4 rental

Following its limited theatrical release in May, the documentary feature Steve Jobs: The Lost Interview has now been made available on iTunes for a $4 rental. The option to purchase it has not been enabled. The film focuses on Jobs talking about his life and career in 1995 and just months ahead of Apple acquiring NeXT and returning Jobs to the helm of the company.

The original hour-long interview was conducted by PBS columnist Robert X. Cringely with excerpts from the full interview used in Cringleys PBS series 'The Triumph of the Nerds'. However, the full interview was thought long lost until it showed up as a VHS copy in the director Paul Sens garage last year. According to Cringely, Jobs is at the top of his game during the interview, feeling good about what he had accomplished with NeXT and his other company Pixar had just scored a massive hit with 'Toy Story'.

It was in this interview where Jobs was famously says that "the only problem with Microsoft is that they just have no taste." It also features Jobs mulling the future of technology and his general views on business and the technology industry. It is expected that the interview will eventually be available for purchase on DVD later this summer.


by MacNN Staff



  1. efithian

    Joined: Dec 1969



    Comment buried. Show
  1. mac_in_tosh

    Joined: Dec 1969


    Does this film

    cover his vision to use near-slave labor in China to maximize profits?

  1. brainiac

    Joined: Dec 1969


    No, but the film does have a preview

    Of another film focused on hypocrites who complain about products made with cheap labor, dirty fuel sources, and relaxed environmental standards while continuing to buy and benefit from the products. The preview ends with people protesting against the most prominent companies who are making incremental positive change rather than focusing on the companies with the worst records and policies.

  1. redcapzero

    Joined: Dec 1969



    Did your either flunk (your) history courses or simply not pay attention; and what exactly are you using to view this article hence rebute. Captialism including the introduction of labor unions is based, (soiled), on the cheap.

    @brainiac: perfect. My thanks.

  1. mac_in_tosh

    Joined: Dec 1969



    Do I really have an option to buy a computer product that is not based on cheap labor etc.? That doesn't make it right just because everyone is doing it. Yes, they all do it, but somehow I thought Apple was "different." And Apple has had plenty of time to do more than make "incremental positive change."

  1. mac_in_tosh

    Joined: Dec 1969



    There's a difference between going after "the cheap" in a free market and depending on a repressive government maintaining near slave-like conditions in a factory. Did you fail political science?

  1. brainiac

    Joined: Dec 1969



    So you have no alternative choice in product because everyone is using Chinese labor. So, which company in the same product space as Apple is showing the kind of leadership that Apple is lacking? If Apple is doing it wrong, who should they emulate (must be an apples to apples comparison)?

    Under large scale, regulated capitalism, someone always gets screwed (as opposed to unregulated where almost everyone gets screwed). People in high cost countries lose jobs, people in low cost countries are taken advantage of until they get too expensive and the labor is moved to a cheaper country. Idealism is great but our reality, Apple (a for-profit company) is incrementally doing the right thing. Apple could speed things up and give away all of their money and reduce profit margins to temporarily speed up positive change for a small segment of a population of one country, but it would not be sustainable, they could not continue to show leadership on a large scale, and they would end up being replaced by a different company that you will complain about that probably has worse policies.

    Unfortunately, most people have trouble understanding complex systems and are more focused on instant gratification than sustainability of policy and process.

  1. mac_in_tosh

    Joined: Dec 1969



    No one is "showing the kind of leadership that Apple is lacking." But just like telling the policeman that everyone else was speeding, it doesn't make it right. For me, it tarnishes the enjoyment of using these great products knowing the conditions they were produced under. To each his own.

    And its not a matter of giving away "all of its money" - it's not an all or nothing situation. With $45 billion in profits, working conditions in the factories could be improved significantly without substantially hurting Apple's profits.

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