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Apple allegedly at work on new Genius Bar design

updated 11:16 am EDT, Mon July 2, 2012

Layout could increase space for more visitors

Apple is testing a new layout of the Genius Bar, at least at one location, ifoAppleStore reports. A photo depicts the layout in action at an anonymous Apple Store; the main difference is that the Genius table has been rotated 90 degrees, putting it perpendicular to the back wall. This allows more people to be seated, since stools are present on both sides. The table moreover has no network or electrical connections on its surface; some cables are visible below the table, connecting to plugs in the floor.

To cope with the demands of the Geniuses themselves, "at least one" currency drawer is said to be built into the table, and equipment and supplies are stored in drawers in the wall. Instead of using Macs to handle service records, Geniuses are expected to use iPads, again helping to free up space. One sacrifice in the store though is the removal of the kids' table, which normally has iPads loaded with apps for children to play with.

Still unknown is whether or not Apple intends to use the layout in more than one outlet. It could simply be a way of coping with problems at a specific location, since not all Apple Stores have the same amount of space or traffic. The company has, however, been migrating its workers to iOS devices, and Apple Stores in general have seen growing traffic for years.

by MacNN Staff




  1. climacs

    Joined: Dec 1969


    coming soon to a Microsoft Store near you...

    a new redesign of whatever they call their Genius Bar.

  1. climacs

    Joined: Dec 1969


    speaking of which

    g/f and I were at Park Meadows Mall in Denver this past weekend. We walked by the Microsoft Store. She's not a geek nor Apple fanboi at all... and she said, 'christ, it looks like an Apple Store... except there's nobody there!"

    And she was right. The place was practically deserted.

    Then we walked by the Apple Store. I just wanted to go in and get a gander at a Retina Display MBP. We didn't even bother. It was jam-packed.

  1. climacs

    Joined: Dec 1969


    and also, too,

    how much did Apple pay for all that product placement in "True Blood" last night? It was practically a 60-minute ad for them.

  1. apple4ever

    Joined: Dec 1969


    I'd rather...

    they redesign the store to have proper registers and lines. With only a normal store's worth of customers, the roving payment system works. With it jam packed, it doesn't.

  1. mytdave

    Joined: Dec 1969


    let it be

    I don't care much for this reworked "Genius Bar" idea... I like the separation between me and the "genius" and the kids section is one of the best features of Apple stores. If the kids' spot wasn't there, it's unlikely that I would visit Apple stores very often unless I absolutely had to - my kids absolutely love the thing (and so do the parents).

  1. glideslope

    Joined: Dec 1969



    I'll let you know when my new Apple Store opens in about 6 weeks. I have been one of the neglected who has been serviced by a "Mini Store". Only 7 were built in malls. You have not seen crammed until you have seen my Mini Store on a Saturday. It was finally identified as over capacity 2 years ago. They had to wait for the right space to open up next to the current Mini.

    They have been working behind the Black Wall on the new store for about 12 weeks already. Mid August rumored. I'd say it's a very good chance this will have the new layout, and hopefully a few other changes. : )

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