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Apple pulls ad language claiming OS X's immunity to viruses

updated 01:35 pm EDT, Mon June 25, 2012

Reality forces company to withdraw jab at Windows

Apple has changed some of its OS X marketing to discard claims about the OS being immune to viruses, notes Computerworld Australia. On a page that previously claimed that the software "doesn't get PC viruses," Apple has swapped the text with "It's built to be safe"; "Safeguard your data. By doing nothing," meanwhile, has been replaced with "Safety. Built in." It's not clear exactly when Apple's marketing strategy changed.

For several years the company has attempted to market Macs as inherently more secure than Windows systems, which can quickly be infected if unprotected by antivirus apps. Macs have been hit by more and more malware as they have grown in popularity, however, culminating in the Flashback series of trojans, which bypass normal safeguards and forced Apple to release special updates in response. Security firms often attribute Windows' vulnerability not to any inherent weaknesses, but rather it being a more tempting target for hackers, with several times the audience of OS X.

by MacNN Staff



  1. JuanGuapo

    Joined: Dec 1969



    Another Cook decision....

  1. Arne_Saknussemm

    Joined: Dec 1969


    Steve's "Reality Distortion Field" disipates...

    This change towards a more honest marketing campaign proves both,
    that OS X is just as secure as it's user's habits are,
    and that Apple itself is maturing.

    The fact alone that OS X users feel they are just as vulnerable as the next OS user is, will actually help them become safer netizen.

    Cook IS indeed a more realistic manager than Jobs;
    and this change in marketing can only benefit OS X users.

  1. brainiac

    Joined: Dec 1969



    A Windows/PC virus is one thing. A Mac virus is another. None of the old statement (left side) is technically incorrect.

    I do agree that a false sense of security is a bad thing.

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